Advertise to 39,728 E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
Good morning!
In today’s newsletter,
Scale your content without scaling your team
3 powerful hooks to stop the scroll
What’s the biggest challenge in your business right now?
Your A+ Content looks good. But is it actually closing sales?
3 types of content every brand needs to master
Steal what’s working in e-commerce right now
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
UGC
Scale your content without scaling your team
Stop struggling with long content cycles. With Insense, brands have reduced UGC production from 2 months to 2 weeks. Effortlessly manage creator partnerships and accelerate content output with a small team.
Book a demo by February 20 and get $200 toward your first campaign!
Experience a platform that fits your unique needs and drives data-backed growth.
Viral Trend You Can Use
3 powerful hooks to stop the scroll
First, confessional hook that kind of breaks the fourth wall between you and your community like this:
"If I tell you guys a secret, will you promise not to tell the brand?"
Why it works:
This one makes it feel like your audience is in on your little secret, which just gives off a really strong sense of community.
Here are some ways to use the hook:
Next is an extremely strong vulnerability hook like this one:
"I can't afford to propose to my girlfriend. So today's day one of door dashing for a diamond ring."
Why it works:
People have caught on to the traditional hooks and they're completely icked out by them, especially if they feel too try-hard.
Just starting off with a hook that’s deeply honest, vulnerable and personal completely breaks through that.
Some ways to use the hook:
Lastly, the truth bomb hook.
It's paired with a subliminal visual hook like this:
"Some of y'all don't even give y'all brand a chance to think. You just chat GPT."
Why it works:
First, filming from that angle immediately acts as a pattern disruptor.
Second, she's calling her audience out, which is going to give you that feeling of weight. "Is she talking about me?"
Some ways to use the hook:
Post credit: juliabroome
Ask An Expert
What’s the biggest challenge in your business right now?
Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.
Amazon Insider
Your A+ Content looks good. But is it actually closing sales?
A+ Content is an Amazon feature that lets sellers add rich multimedia like images, charts, videos, and detailed descriptions beyond the standard 2,000-character product description.
You can use it to showcase your product’s features, benefits, USP, and brand story.
But here's the issue: Most sellers treat A+ Content as a simple design upgrade, using it just to make their product page look polished and visually appealing, which is not enough.
The real job of A+ Content is to address shopper doubts when they're deciding between you and a competitor.
Most A+ Content misses one thing: objection handling.
Objection handling is the process of addressing potential concerns or doubts that shoppers may have about a product before they decide to purchase it.
Consider these common shopper doubts:
"Will this fit my [device/space/pet]?"
"Is it worth the price compared to cheaper options?"
"What if it breaks soon?"
If your A+ Content doesn't address these, you're leaving the door open for competitors who do.
What you can do:
Pull the top 3 doubts from 1-star reviews and Q&A sections on your product page. This will give you insight into what buyers are most worried about.
Create a module that directly answers these concerns. For example, you can:
Include size charts or fitting guides to address fit-related concerns.
Highlight the durability of the product or warranty to ease worries about quality.
Show comparisons to help justify the value of your product over cheaper alternatives.
Learn how you can activate A+ Content here.
Post credit: Uzair Bukhari, Amazon PPC Strategist
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Community Center
3 types of content every brand needs to master
If your content doesn’t connect with your audience, you’re missing out. Because people buy based on emotions and trust.
This post breaks down three key types of content that not only build brand recognition but also position your product as the solution to customer needs, ultimately driving sales.
Expert Content: This type of content positions you as the go-to in your industry. It’s all about showing off your unique value and expertise.
Share seasonal trends, new arrivals, or tips that highlight your brand's personality and niche. The goal is to get people to see you as the expert in your field.
Growth Content: This is the content designed to go viral and spread awareness. Think trendy, shareable content or educational posts that people can’t help but share.
Jump on current trends or share helpful tips that align with what your audience is already talking about.
Converting Content: This type of content gets your ideal customers ready and excited to buy from you.
The best way to do this is solution selling—highlight a problem your audience faces and show how your product solves it.
Create a narrative around the solution and paint a picture of how your product can improve their life.
The real challenge is figuring out what to post and when—and that comes with trial and error. Post regularly, track engagement, and see what resonates with your audience.
Post credit: thesocialpear
Your Boss Will Think You’re an Ecom Genius
Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.
Have questions or feedback? You can write to [email protected]