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In today’s newsletter,
The 5-minute shortcut to staying informed
Are you accidentally making it too easy to stop buying?
Ask Ibrahim & Kaushal anything
How moving inventory saved $1.5 million in shipping
A free newsletter with the marketing ideas you need
This issue takes 2 minutes to read.
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Growth Playbook
Are you accidentally making it too easy to stop buying?
A brand was doing $160k per month with this setup:
Average order value(AOV): $67
Free shipping threshold: $50
AOV simply means the average amount each customer spends per order.
Since the threshold was so low, most customers automatically qualified for free shipping.
The brand was paying around $8 in shipping on nearly every order.
Free shipping wasn’t increasing revenue. It was quietly eating into their profit.
When this happens, you lose the opportunity to increase cart size.
They tested two changes:
Raised the free shipping threshold to $90 (about 30% above their AOV).
Added a cart progress bar showing how much was left to unlock it.
Example:
“You’re $22 away from free shipping.”
Within weeks, the brand’s AOV increased from $67 to $81.
If it worked for their brand, it’s worth testing in your own store.
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Ask An Expert
Ask Ibrahim & Kaushal anything
Running a DTC brand is hard. Sometimes you just need a straight answer from people who've seen it all.
Hit reply with your biggest challenge right now. We read every single one, and the best questions get featured right here in the newsletter with a full answer.
What's keeping you up at night?
Fulfillment Friday
How moving inventory saved $1.5 million in shipping
Our Place, the cookware brand behind the Always Pan, was shipping from 2 warehouses.
Delivery took 5 to 6 days on average.
They added 2 more warehouse locations.
Delivery time dropped to 2.5 days.
Saving a few dollars per order may not sound like much.
But at scale, those small savings added up to $1.5 million.
How:
98% of parcels now shipped within Zones 1-6.
Shipping companies divide the country into “zones.”
The farther a package travels from your warehouse to the customer, the higher the zone number.
Higher zone =
• More expensive
• Slower delivery
Lower zone =
• Cheaper
• Faster delivery
Example:
If you ship from New Jersey to California, that’s very far.
That’s a high zone. It costs more and takes longer.
If you ship from a warehouse in California to a California customer, that’s close.
That’s a low zone. It costs less and arrives faster.
What you can do:
Look at your last 6 months of orders and see where your customers are concentrated.
If a large portion is in a region you do not ship from, that is your opportunity.
Adding a fulfillment center there could reduce delivery times and lower your shipping costs significantly.
Post Credit: Ecommerce Fulfillment Report
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
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