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Happy Fridayyy!
In today’s newsletter,
Scale UGC Without Scaling Your Team
How this brand turned $1K into 40,000 emails without paid ads
What’s the biggest challenge in your business right now?
Let your customers decide your retail expansion strategy
A free newsletter with the marketing ideas you need
This issue takes 1 minute to read.
Check out our DTC tool stack here
Let’s dive into it👇
UGC
Scale UGC Without Scaling Your Team
Stop wasting months on slow content production. With Insense, brands have reduced their UGC turnaround from 2 months to just 2 weeks. Effortlessly manage hundreds of creator relationships, even with a small team, and watch your content pipeline flourish.
Act now: book a demo by February 20 for $200 credit toward your first campaign!
Discover the platform built to meet your unique capacity and creative demands, fueling faster, data-driven growth.
Growth Playbook
How this brand turned $1K into 40,000 emails without paid ads
Building your email list through paid ads works, but it's not the only way.
Coconut Bowls ran a viral giveaway contest.
It generated 40,000+ email addresses.
At typical paid acquisition costs of $1 to $2 per lead, that volume should have cost $40,000 to $80,000.
They spent less than $1,000.
Why it worked
Because instead of paying for every click, they gave people a reason to share.
A contest turns customers into promoters.
People share to get more chances to win.
Their friends join because someone they trust shared it.
Try this:
Test out giving away your product as the prize.
Set up bonus entries for sharing, following, and tagging friends.
Make the contest easy to enter.
A $1K contest can complement your paid campaigns with subscribers who opted in because they want the product, not just because an ad interrupted them.
If you want a detailed breakdown on how to run giveaways 👉read this
Post Credit: It's Fun Doing Marketing
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Ask An Expert
What’s the biggest challenge in your business right now?
Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.
Scale & Reach
Let your customers decide your retail expansion strategy
Fishwife wanted to expand into retail but didn't know which product would work.
Instead of guessing, they surveyed their DTC customers.
The question: "If we brought one product to Whole Foods, which one should it be?"
Answer: Anchovies. Customers said it would "knock it out of the park."
Fishwife brought anchovies to Whole Foods. It worked.
The lesson?
Your DTC customers already shop at retail stores. Ask them where and what they'd buy there.
Then approach those retailers with proof - not a pitch deck, but actual customer data showing demand.
Post Credit: Retail Dive
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
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