The claude crash and what it means for you

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Good morning!

In today’s newsletter,

This issue takes 2 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

If you're paying $50K monthly to international suppliers via bank wire or Wise, you're missing out on $12,000 annually in card rewards. And that's just with 2% cashback.

Add in the fact that you're giving up 30-45 days of float every single payment, and the actual cost is way higher. That’s what Melio is changing.

You can now pay international vendors by card—even when they don't accept cards. Your supplier gets funds in their local currency within 1-2 days. You earn your normal rewards and keep cash in your account longer.

Same suppliers. Same currencies. Better economics. 💱

Right now: Make your first international credit card payment of $1,000+ in your vendor’s local currency and get a $500 gift card. Limited to 100 brands, ends March 31.

Last week, software stocks lost $830 billion in value.

They're calling it "The Claude Crash."

Why? Because Wall Street has finally realized what some of us already know, AI can now build what these software companies have been charging us a premium for.

And this isn't just a stock market story. This is YOUR story.

If you run a Shopify store, you're probably paying $100 to $1,000+ a month on apps. 

A countdown timer — $9/month. An upsell tool — $29/month. A pop-up to capture emails — $19/month. A page builder just to customize a landing page — $39/month. An announcement bar at the top of your site — $9/month. A "frequently bought together" section — $19/month.

Before you know it, you're at $300-$500/month on features that AI can help you build in an afternoon.

Watch this short video to see how easy it is to build custom features for your Shopify store using AI. No coding. No developers. Just plain English.

Here is the quick offer: learn AI vibe coding

Pre-Order Today

The course will be available for you to access in 2 weeks.

The price will increase after the first 50 purchases, so pre-order today.

Apart from this, you will need a paid Claude Subscription.

Money-back guarantee: Give me 3 hours of your time. If you can't build your first store feature by the end, you get a full refund. No questions asked.

If you are an AI launch codes subscriber, scroll to the bottom of the page to access the coupon code.

“Share useful content consistently, and you’ll grow.”

That used to work.

In 2023, you could share tips and grow fast because information still felt scarce. 

If you explained something clearly, you stood out.

Now?

As of 2026, over 1.1 billion pieces of content are posted every single day.

Information isn’t rare anymore. It’s everywhere.

So another “5 tips” post doesn’t feel unique. It blends in.

The shift is this:

Stop answering questions.
Start questioning assumptions.

Instead of giving people better answers, challenge the beliefs they didn’t even realize they were carrying.
That’s what makes someone think, “Wait… I’ve been looking at this wrong.”

👉Check out 15 belief-shifting hooks

Post credit: bymoussari

Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.

Not every brand should rush into retail.
The right timing depends on the buying behavior, not which channel sounds better.

Low-priced, repeat purchases work well in stores because people want instant access.
Higher-priced products usually need education and storytelling before scaling distribution.

Why this matters

If you expand at the wrong time, you make buying harder than it needs to be.

Either customers can’t find you when they need you, or they see you everywhere before they fully trust you.

What you can do

Look at your product and ask: Do customers need this immediately?
→ If yes, retail likely makes sense earlier. If no, DTC can work first.

For example, period pads: someone runs out, they need it today.

Look at your price: Do people buy it quickly, or do they take time to think about it?
→ Quick decision = stores can work well. Slow, thoughtful decision = build trust online first.

For example: $8 lip balm vs $900 mattress

Look at how often they buy it: Is it something they run out of often, or buy once in a while?
→ Things people refill often should be easy to grab. Bigger, occasional purchases need more explanation and trust.

Example: toothpaste vs leather jacket

Post Credit: Modern Retail

Why this framework matters:

It provides a repeatable way to turn customer insights into revenue, rather than relying on guesswork for headlines and offers.

It forces you to sell around real problems, proof, and outcomes rather than product features or vibes.

Post credit: Oliver Kenyon

Our Golden Archive posts feature timeless tips and strategies from past newsletters.

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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