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In today’s newsletter,
Stop coupon extensions from eating your margin
Your PDP isn't building enough confidence before the Add-to-Cart button
What’s the biggest challenge in your business right now?
How a niche-first strategy turned into a #1 Amazon launch
Your practical guide to AI-powered income
AI Launch Codes: How does your checkout compare to your competitors?
This issue takes 3 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Coupon Extensions Hate Us (And You’ll Love Why)
Coupon Protection partners with DTC brands like Quince, Blueland, Vessi and more to stop coupon extensions from auto-applying unwanted codes in your checkout.
Overpaid commissions to affiliates and influencers add up fast – Take back your margin.
After months of using KeepCart, Mando says “It has paid for itself multiple times over.”
Now it’s your turn to see how much more profit you can keep.
Conversion Lab
Your PDP isn't building enough confidence before the Add-to-Cart button
If 80% of visitors scroll past your Add to Cart, it’s not a placement issue.
It’s a confidence issue.
They haven’t seen enough proof, clarity, or value to feel ready.
They’re still asking:
Does this solve my problem?
Is it worth the price?
Will this actually work for me?
You don’t fix this by simply moving the button to the bottom.
It's by packing the right trust-building elements BEFORE it.
What to do:
Use scroll maps to check what % of visitors reach your CTA. If it's under 30%, try incorporating some of these changes:
Add a 2-line description after your title. Tell them what problem this solves and why it works. Don't make them guess.
Show quantity + price together. "15 servings for $87" helps them understand value and calculate how long it lasts. Pushes them toward bigger sizes.
Make the first image show the product in use. Reduces mental friction of figuring out how to use it.
The full post has 10 helpful changes.
Post Credit: Stuti Kathuria
Ask An Expert
What’s the biggest challenge in your business right now?
Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.
Pod Bites
How a niche-first strategy turned into a #1 Amazon launch
Most founders try to compete with bigger brands using bigger budgets.
Elina did the opposite.
After getting laid off in 2023, Elina Panteleyeva launched Doodwoof with zero ad spend.
Instead of serving all dog owners, she focused only on doodles. That single decision helped her launch her first product straight into Amazon’s “#1 New Release” badge.
Here is the zero-ads playbook behind it.
👉 Niche so tightly that big brands cannot follow
She built specifically for doodles, making every piece of content instantly relevant.
👉 Build the audience before the product
She documented her journey as a fellow doodle owner and shaped the product around community feedback.
👉 Capture leverage before traffic
She collected emails before sending buyers to Amazon, reducing reliance on the algorithm.
👉 Launch consumables to compound growth
She focused on products that fit Subscribe and Save, stacking recurring revenue instead of one-off sales.
If you think you need ad spend to win on Amazon, this story challenges that assumption.
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
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How does your checkout compare to your competitors?
We asked AI to do a complete audit. The way a human would.
Go to the product page. Add to cart. Go to checkout. Fill in the details. Document everything.
Then do the same for your top competitors. Compare.
For this example, we're Dose & Co. A collagen brand competing against Obvi and Bloom. Two brands crushing our category.
We asked AI to complete the full checkout experience on all three. And create a detailed audit report.
Here's the report it generated: Audit report
Some key highlights:
Leak #1: No Sticky Add to Cart.
Bloom's Add to Cart follows you. Even if you scroll down, the add to cart button follows you. Making it easy to add product to cart without having you scroll back up.
Dose and Co. doesn’t have that.
Leak #2: Dose and Co. price feels expensive.
Obvi mentions a price per day - "$1.13/day"
Dose and Co: "$29.99"
The framing makes Obvi Feel like better value for money.
Leak #3: Dose and Co checkout kills trust.
Bloom shows: "29,000+ 5 Star Reviews" and "Cancel anytime." Right next to the credit card form.
Does and Co. shows: A legal paragraph about recurring charges.
Go experience the product page to checkout experience yourself for all 3 brands:
→ bloomnu.com
→ myobvi.com
→ doseandco.com
Then read the full report to see how powerful this is.
This took only 15 minutes.
How?
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