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In today’s newsletter,
Stop wasting ad spend. Start scaling profitably.
The 6-step meme ad formula
What’s the biggest challenge in your business right now?
Turn customer reviews into ad headlines
Amazon-native brands need two product lines
Block 125+ Coupon Extensions Instantly
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Stop wasting ad spend. Start scaling profitably.
Discover your competitors' top-performing Facebook ads and replicate them using AI in minutes, not days. Increase your profits and scale ad spend with confidence. The library of 38+ million best ads from the top brands in the world, and you can see their every move. Try it for FREE for 14 days.
Campaign Command Center
The 6-step meme ad formula
We usually assume meme ads are just for laughs and brand awareness, not something you trust with serious spend.
This case proves that assumption wrong.
In a $50K per day ad account run by Marin Istvanic, meme-style ads consistently outperform more polished, “professional” creatives.
Example
Here’s the exact process behind it:
Find an ad that already works
Copy that same image 5 times: The only thing you will change is the text written on the image.
Write 5 short “meme-style” texts
Upload them as one Dynamic Creative ad
Instead of running 5 separate ads:
• You upload 1 ad
• With 5 image versions
• Meta automatically shows each version to peopleWait and see which one wins
Put them in your ASC & scaling campaigns
Why this works:
They blend into the feed instead of looking like ads
They feel more believable than polished brand copy
You are not changing your best offers; you are only changing how they are presented
Post Credit: Marin Istvanic
Ask An Expert
What’s the biggest challenge in your business right now?
Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.
Ad Vault
Turn customer reviews into ad headlines
Nom Nom's ad doesn't lead with "Fresh ingredients" or "Pre-portioned meals."
It leads with a customer screaming: "MY DOG LOVES THIS STUFF."
The customer quote grabs attention because it sounds like a real person, not a brand.
Next, they stack the quote with a 5-star rating and the customer's name.
This turns a testimonial into social proof.
The product shot and benefits come after, once you're already hooked.
Try this:
Pull your best customer review
Use their exact words as your headline
Add their name and star rating
Let the product benefits support for this ad format, not lead
Post Credit: Lyfe Marketing
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Products That Stick
Amazon-native brands need two product lines
Bryan Porter's drinkware brand was stuck for 9 years.
They sold the same products on Amazon and their website.
Their site couldn't compete with Amazon's prices or 2-day shipping.
The breakthrough: they stopped selling the same products everywhere.
Instead, they created three product types that only work on DTC:
Limited drops: Small batch releases that sell out fast, because owning the customer relationship lets you create urgency through email and SMS, which Amazon does not allow.
Bundles: One item has thin margins, but multi-unit bundles are far more profitable because shipping costs barely increase and DTC buyers are more willing to buy more per order since they already trust the brand and see the bundle as a better value.
Personalized products: Custom engraving or variants, because high-intent brand buyers will pay a premium for something unique, and Amazon cannot support this well.
Amazon works best for simple, one-off purchases. Your own site is where bundles, limited drops, and personalization win.
If you are selling the same product everywhere and margins are tight, build a second product line designed specifically for DTC.
Post Credit: Bryan Porter
Block 125+ Coupon Extensions Instantly
Stop coupon extensions before they even touch your checkout. KeepCart blocks 125+ plugins like Honey, CapitalOne Shopping, and Karma from auto-applying random codes and draining your margins.
Brands like Quince and Newton use KeepCart to protect revenue and keep every sale clean.
After months of using KeepCart, Mando says “It’s paid for itself multiple times over.”
Have questions or feedback? You can write to [email protected]