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Protect your checkout from coupon plug-ins. Boost your margin today.
Why this 17-second belt ad crushes on Meta
Going all-in on AI (company-wide)
Smarter Growth for DTC Brands on Amazon
What made this ASMR reel go viral?
Let's dive into it!👇
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After months of using KeepCart, Mando says “It has paid for itself multiple times over.”
Now it’s your turn to see how much more profit you can keep.
Why this 17-second belt ad crushes on Meta
Running since April 10, 2024, this ad blends retro infomercial vibes with a fast, clear, and scalable 17-second DCO format.
🎯 What’s Working
The first thing you see is a man yelling, “Don’t get caught with your pants down.” It’s urgent, absurd and silly.
The script channels gun show energy—confident, casual, and tailored to conservative American buyers.
You get the offer in the first 3 seconds.
It’s just one take. No cuts.
The hat, tee and the voice signal the tribe it’s speaking to.
The CTA is baked right into the voiceover: “Go to WeThePeopleHolsters.com — this offer ends soon.”
💡 What You Can Steal
You don’t need fancy visuals, just a crystal-clear offer.
Match the tone of your voice to your audience identity.
A good “reason to act now” can outperform clever copy every time.
If you love these breakdowns and want me to analyse your ads and help you boost performance, just drop your Meta Ads Library link at [email protected] — I’ll send you a personal teardown via email.
See you in the inbox,
Sai Teja
Going all-in on AI (company-wide)
Cody just made AI usage non-negotiable across his team. Everyone is expected to use it daily, and not just use it occasionally.
They're revamping their tech stack, bringing in prompt training sessions, and restructuring workflows to be AI-first.
This is probably what every team will end up doing anyway. Cody’s just skipping the slow part.
Smarter Growth for DTC Brands on Amazon
Ad spend keeps climbing. ROAS? Not so much.
The smartest Amazon sellers aren’t spending more—they’re spending smarter.
The Affiliate Shift Calculator models what could happen if you reallocated a portion of your ad budget into affiliate marketing.
Built for sellers doing $5M+ on Amazon.
What made this ASMR reel go viral?
Two reels with the same product.
One got 30k and the other? 100x more views.
Watch how a tiny shift in sound can make all the difference.
DTC Gold for the day
1. Amazon is testing “Buy for Me” agentic AI
This feature lets you purchase from third-party websites without leaving the Amazon app. It’s still in early testing, but it may roll out more broadly soon. Keep an eye on updates so you can move fast when the opportunity opens up.
2. Etsy uses AI to personalize search results
Etsy is significantly enhancing its platform by integrating AI to personalise user experiences. Items, trends, and recommendations now dynamically adapt based on what each buyer searches and views.
Your to-do list:
Personalise homepage with behavior-based product suggestions.
Use AI for email/SMS copy that adapts to user interests.
Create curated bundles based on past purchases.
Outrank your competitors in 30 days with AI
If you have already signed up - check your email for the calendar invite email.
If you have not signed up yet, use the link below. Last few days to sign up
📅 May 23 · 12 PM EST — Claim your seat
What this webinar will cover:
• Set up your SEO command center within Shopify
• Run an AI-powered audit in 15 minutes
• One simple hack to speed up keyword research
• 3 lucky stores get optimized live during the workshop
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.