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In today’s newsletter
Turn a white background shot into a studio quality product shot using AI
Inventory Software Made Easy—Now $499 Off
Capri-Sun’s Viral Hit vs. Miss
Are your pixel events starving Meta of product data?
Maximize Brand Impact with Every Campaign
In today’s AI Launch Codes (For Premium Users Only)
How to turn a white background shot into a studio quality product shot using AI
Let's dive into it!👇
You don’t need a full team or $1500 shoots to get ad-ready lifestyle images anymore.
Here’s a before/after of what I made using a free tool in under 10 mins.
![]() Before | ![]() After |
Original on the left: basic, white background (Generated using ChatGPT just for demo)
On the right: same exact product, now styled inside a modern bathroom with soft lighting and texture.
No watermark. No payment. Just used a free tool and downloaded it straight.
Want the tool, Image prompt, and the full workflow?
Full workflow at the end of the newsletter.
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Today, we’re talking about Capri-Sun — you know, the drink in that iconic foil pouch most of us grew up with.
You might’ve seen their content too but have you ever wondered how some reels go viral and the others simply flop?
Let’s break down two almost identical reels where one pulled over 3M views and the other barely crossed 30K.
🥇 The High-Performing Reel: 3M+ Views
This reel leans into the oddly satisfying world of ASMR and it instantly taps into sensory triggers that keep people watching.
The loop ends on an engaging note and it’s almost addictive to watch it repeatedly.
The real water sounds and minimal editing give a sense of satisfaction.
🥉 The Lower-Performing Reel: 30K+ Views
The visuals feel expected as it’s paired with an existing trend of audio and text saying it’s “very demure while cooling off.”
There’s no satisfying ASMR moment or visual loop.
If you’re a DTC brand playing in short-form content, this is your reminder:
📌 Simple doesn’t mean boring.
📌 ASMR and loops are an unbeatable combo.
📌 Don’t underestimate the power of sound.
Catch you in the next one!
— Hana
Sooo very curious on everyone's take on this and if this is something to be concerned about or not as much.
I had a call with @colinvmcguire this morning to talk through why a certain brands ad performance suddenly started to decline, and we ended up zeroing in on something most
— Ash (@ashvinmelwani)
6:00 PM • May 20, 2025
Ash is raising an important question that most media buyers skip over: Are your funnel events sending the right product signals to Meta?
With ASC relying heavily on early content signals, missing product IDs at the first touch point could mean Meta is flying blind on 80% of your traffic.
Interesting discussion in the replies too. Would definitely recommend checking it out!
Make smarter brand decisions with Neurons AI.
Know exactly how memorable & engaging your creatives will be, before you launch.
Get instant, AI-powered recommendations to refine your visuals and hit your campaign goals.
Top global brands trust Neurons to boost CTR by 73% CTR and lift brand awareness by 20%.
If you have already signed up - check your email for the calendar invite email.
📅 May 23 · 12 PM EST — Claim your seat
What this webinar will cover:
• Set up your SEO command center within Shopify
• Run an AI-powered audit in 15 minutes
• One simple hack to speed up keyword research
• 3 lucky stores get optimized live during the workshop
Sneak Peek: The Bonus
At the end of the webinar, I’ll be giving attendees access to something special normally reserved for private clients. It’s helped stores jump from page 3 to page 1 in under 2 weeks
Step 1: Pick your product image
Use a clean, high-res image with a white or neutral background. It doesn’t need to be shot professionally, but avoid noisy or busy backgrounds.
We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.
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