• DTC Daily
  • Posts
  • You're Bleeding Revenue (and You Don’t Even Know It)

You're Bleeding Revenue (and You Don’t Even Know It)

Your biggest revenue leak isn’t your ads. It’s your broken (or missing) email flows.

April 18, 2025

In partnership with

⚠️ Important: You may soon receive emails from our new domain @dtcdailynews.com

To make sure you don’t miss anything, drag us to your Primary inbox now.

Advertise to 35,123+ E-Commerce Businesses

Promote your tool, service or upcoming event - Reach Founders

In today’s newsletter

  • You're Bleeding Revenue (and You Don’t Even Know It)

  • 2x conversions by pre-testing your ads? Yes, it's possible!

  • Building micro-communities on X: Rare Beauty’s masterclass

  • How to protect your margins from Trump’s new tariffs

  • Latest News: AfterSell: Unlock post-purchase upsell revenue on Shopify that you’re missing & more…

    Let's dive into it!👇

You're Bleeding Revenue (and You Don’t Even Know It)

Every week, I audit email systems for DTC brands.

And here’s the truth most people don’t want to hear:
Your biggest revenue leak isn’t your ads.
It’s your broken (or missing) email flows.

Let me guess…

  • Your welcome flow sends one email… then disappears.

  • Your cart recovery email shows up 6 hours too late.

  • Your post-purchase flow ends at “Thanks for your order.”

  • You haven’t emailed a lapsed customer in months.

Meanwhile, the top-performing brands?
They’ve got 10+ flows running silently in the background — converting, retaining, upselling.
Here’s what they’re using:

  • Welcome Flow

  • Browse Abandonment Flow

  • Abandoned Cart Flow

  • Checkout Abandonment Flow

  • Post-Purchase Flow

  • Review Request Flow

  • Customer Win Back Flow

  • Sunset Flow

  • Replenishment Flow

  • Affiliate Program Flow

  • Order Tracking Flow

  • Churn Flow

Done right, these flows work 24/7 — and together, they can add 25–30% more revenue without spending a single extra dollar on ads.

Let that sink in:
Email still gives the highest ROI in e-commerce — $42 for every $1 spent.
Yet most brands are barely scratching the surface.

🎁 Good Friday Offer – $20 OFF With Code EASTER20 (Till Sunday)
We’re hosting a live build-along workshop that shows you how to fix this — fast.

🗓️ April 26th | 🕚 11AM–2PM EST | 🎟️ $47 → $27 with coupon code EASTER20

What you’ll get:

  • A fully built Welcome Flow (we’ll do it live)

  • Templates + swipe files for 10+ high-performing flows

  • Email copywriting shortcuts & modular blocks you can reuse forever

  • Access to the full recording

  • Bonus: Ibrahim’s personal swipe file

💸 100% ROI Guarantee
Follow the flows we give you.
If they don’t pay for themselves in revenue — we’ll give you your money back.
No questions asked.

Use Code EASTER20 at Checkout

Offer ends Sunday at midnight. Don’t miss it.

2x conversions by pre-testing your ads? Yes, it's possible!

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Building micro-communities on X: Rare Beauty’s masterclass

X has gone through all kinds of changes lately but if there’s one thing it still does best, it’s building tight-knit, real-time communities. And Rare Beauty is absolutely nailing that space.

The brand isn’t just talking about makeup. It’s creating a positive, mental health driven movement and X is their go-to playground to bring that community even closer.

Here’s how they’re doing it (and how your DTC brand can, too):

1. Reposts That Actually Build Relationships

Reposting on X isn’t just vanity—it’s intimacy. Rare Beauty reposts aren’t just retweets; they’re conversation starters. Whether it’s fans sharing their fave products or posting after attending a Rare event or masterclass, the brand is right there, engaging like a bestie.
This makes followers feel seen, not sold to.

2. Creating a Space for Daily Wins Beyond Product

Mental health isn’t a side note for Rare Beauty—it’s central to the brand. On X, they use their voice to share bite-sized affirmations, check-ins, and real-talk that connect deeply with their audience.
It’s not about pushing product—it’s about making people feel good (and yep, that keeps them coming back).

3. Acting as a Live FAQ Counter

Rare Beauty doesn’t just monitor mentions—they jump into the convo. Whether it’s helping someone find their shade or answering a random question, they’re quick, casual, and incredibly human in how they respond.
Feels like texting a friend, not a customer care bot.

For DTC Brands:

If you're building on X, don’t just post—participate.

  • Use reposts to build 1:1 moments

  • Join convos outside of product talk

  • Let your brand voice feel human, not corporate

  • Make people feel like they’re part of something

You don’t need a celeb founder to build a community—just consistency, care, and conversation.

Talk soon,
Hana 🧃

How to protect your margins from Trump’s new tariffs

Don’t panic (or hike your prices) just yet!


We’ve put together a no-fluff Tariff Survival Playbook that breaks down exactly what you can do to manage rising costs, protect your margins, and keep your e-com business steady.


Drop “tariff” in the comments and follow @dtcdaily — we’ll DM you the full playbook.

📰 In the News

AfterSell is a Shopify app that enables merchants to present post-purchase upsell offers on the thank-you page, allowing customers to add additional products with a single click after completing their initial purchase. Implementing AfterSell can boost your revenue by leveraging the moment when customers are most engaged—immediately after a purchase. It's a seamless way to enhance customer experience and maximize sales without additional marketing efforts.

Wildfire Systems has launched a branded shopping portal offering cashback deals, coupons, personalized offers, and retail media promotions. This platform enables banks, card issuers, and other partners to provide their customers with tailored shopping experiences that drive engagement and loyalty. If you're in fintech, retail, or digital marketing, this model presents an opportunity to boost customer retention and generate new revenue streams by integrating shopping incentives directly into your existing platforms.

Need FREE Strategy advice?

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.