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Dive into a collection of past posts and rediscover timeless content.
How to know when an ad is worth scaling or killing
Newsletter

How to know when an ad is worth scaling or killing

If these numbers move, your ad is already telling you something.

Mar 16, 2026
The fulfillment metric hurting your repeat rate
Newsletter

The fulfillment metric hurting your repeat rate

The key to turning first-time buyers into repeat customers

Mar 13, 2026
The number most ecommerce founders never look at
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The number most ecommerce founders never look at

Here's why your operating expenses might be the real problem

Mar 12, 2026
How this one thing can make or break a sale
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How this one thing can make or break a sale

Here’s how to fix it.

Mar 11, 2026
When to scale, fix, or kill a Facebook ad
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When to scale, fix, or kill a Facebook ad

There are only two numbers that tell you what to do: ROAS and CPC.

Mar 10, 2026
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