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Behind the Funnel

A teardown of the marketing funnel of the best ecommerce brands.
From ads to emails, landing pages to checkout flows — so you can copy what actually works.

Latest Breakdowns

How Graza Hit $240M—Our Breakdown of One of the Cleanest CPG Launches We've Seen
Breakdown

How Graza Hit $240M—Our Breakdown of One of the Cleanest CPG Launches We've Seen

From pantry essential to cult favorite—Graza’s DTC strategy decoded.

Inside AG1’s $1.2B Playbook—How a Supplement Brand Became a Global Movement
Breakdown

Inside AG1’s $1.2B Playbook—How a Supplement Brand Became a Global Movement

From daily habit to billion-dollar brand—how AG1 built a supplement empire.

How MìLà Became a DTC Dumpling Dream in the U.S.
Breakdown

How MìLà Became a DTC Dumpling Dream in the U.S.

MìLà’s secret sauce: founder-led content, engaged community, and one addictive email journey.

🚀 Bite’s 7-Figure Funnel + The Birthday Flow Hack You’re Ignoring
Breakdown

🚀 Bite’s 7-Figure Funnel + The Birthday Flow Hack You’re Ignoring

Crys A.