1.8M vs 58K brand strategy breakdown

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Happy Wednesday!

If you’ve ever wondered how Hailey Bieber paved the Rhode to massive success, you’re in for a treat in today’s issue.

In today’s newsletter

How Click Analytic cracked Rhode’s $1b creator strategy
Ibrahim shows how to turn a basic iPhone shot into a hero image
Browniegod: 1.8M vs 58K reel breakdown by Hana
Learn how to fix the biggest mistake in your mobile PDP

AI Launch Codes (For Premium Users Only):

Step-by-step workflow on how to turn your iPhone snap into a hero image

This issue takes 4 minutes to read.

Let’s dive into it👇

Marketing

How Click Analytic cracked Rhode’s $1b creator strategy

Most celebrity brands fade fast. Rhode didn’t.

Hailey Bieber turned 3 products into a billion-dollar brand by doing one thing really well: creator marketing that actually hit.

Click Analytic broke it all down in the Rhode Playbook.

Here’s what you’ll find inside:

How Rhode built a 400K+ waitlist before every drop
The creator-first formula that drove $200M+ in annual sales
What made Gen Z obsess over the brand
How to apply the same approach using Click Analytic

👉 Download the playbook for free

AI Launch Codes

How to turn a basic iPhone shot into a hero image?

A simple iPhone Shot

Hero image: Variation 1

Hero image: Variation 2

The difference? A single prompt. That’s it.

If you want access to this prompt, upgrade to AI Launch Codes and find the workflow at the end of this newsletter.

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Ad breakdown

Browniegod: 1.8M vs 58K reel breakdown

What made one founder-led video take off—and the other crash? Let’s dig in.

The high-performing reel

It opens with a dramatic hook

Towards the end of the reel, we get what we came for:

The satisfying reveal

While in the low-performing reel,

The hook doesn’t grab attention

She teased the chocolate scraping at the start but only showed it at the end—most viewers lost interest by then.

Until next time,

Hana

Turn your next post into something that starts conversations, book a call with me.

Conversion

How to fix the biggest mistake in your mobile PDP?

If you don’t already use a heat map tool, highly recommend Microsoft Clarity for this.

100% free access to all the features.

Turn your iPhone snap into a hero image

Variation 1: Structured Prompt in Markdown format

This post is for paid subscribers

We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.