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Happy Friday!!

If you’re tired of seeing AI tools on Instagram that are mostly useless, today’s edition is packed with the ones that actually make an impact!

In today’s newsletter,

  • Checkout the top 3 recommended reads to start your weekend

  • Take this 2-minute quiz to find out how well you know your customers

  • Ibrahim shares 10 AI tools worth testing if you run DTC

  • Checkout Meta’s newest ad push

AI Launch Codes (For Premium Users Only):

  • Ibrahim’s list of 10 AI tools you should be testing right now

This issue takes 5 minutes to read.

Let’s dive into it👇

Recommended reads

Learn what it is and how you can organize support tasks with it

Master summer ad creativity and make your ads stand out on Meta and TikTok

Learn how it can help expand your Google Ads reach and uncover new opportunities for growth

Customer insights

Think you know your customers? Let’s find out.

You’re making calls every day—on campaigns, pricing, launches, and messaging. But how strong is the insight behind those decisions?

This 2-minute quiz cuts through the guesswork. Built by The Jenny Project, it helps DTC founders and marketers spot blind spots, sharpen strategy, and get a quick, tailored report on what’s working (and what’s not).

It’s fast, free, and built to help you make smarter moves, faster.

AI Launch Codes

10 AI tools worth testing if you run DTC

A lot of the AI tools you see on Instagram don’t really do much.

This list has 10 tools that DTC brands are actually using to cut costs, save time, and speed up everything from creative to CX, retention, and backend ops.

Each one:

  • Works with Shopify/Klaviyo/Meta

  • Has real brand workflows

  • Saves time or drives conversion

In the full post (for paid subscribers):

  • The tool used by three $10M brands to test Meta ads faster

  • The one automating CX with perfectly on-point replies (no hallucinations)

We share AI related workflows, tools, prompts and a lot more every Monday, Wednesday, and Friday in this paid section.

We also have something very interesting brewing for Monday’s paid section, and here’s a sneak peek of what’s coming:

Automatically Create and Post Engaging TikTok Clips (with Audience Retention Videos) from Podcasts Using AI!

For just $10/Month. 7 days free trial. Cancel anytime.

Upgrade to access the list and stay up to date with AI updates👇

Conversion

Is Meta's new strategy the way to go?

Meta’s recommending that some brands duplicate campaigns and optimize for the value of conversions instead of just raw conversions.

While this isn't new, the platform is pushing it more. It’s worth testing if your AOV is high or if ROAS is inconsistent.

The replies have some interesting insights on running both goals side by side.

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

10 AI tools DTC teams should actually be testing right now

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This post is for paid subscribers

We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.

Upgrade

Why You’ll Want It:

  • Use AI to scale faster, cut costs, and boost efficiency
  • Ready to use workflows, automations and prompts
  • Real world use cases, no theory

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