10 must-haves for a premium site that actually converts

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Happy Thursday!

In today’s edition, CRO expert Stuti Kathuria returns with a guest post sharing tips on how to make your "premium" site convert.

In today’s newsletter,

This issue takes 2 minutes to read.

Let’s dive into it👇

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Here are 10 sections I recommend and why.

Selling high-ticket products is a completely different game than selling everyday essentials.

What motivates someone to buy:

…is not what drives someone to spend $1,000+ on:

These are high-consideration purchases.

Made once every 1+ years (or more rarely).

Here's a list of 10 things to keep in mind, if you're selling products that are high consideration, expensive (over $1000) and what people buy rarely.

1. Offer to pay in instalments. This makes the product more affordable. Mention the instalment price near the original price (must do).

2. Show lifestyle images, first. Create aspiration, this makes them stay on the page and explore.

3. Allow them to view it in their space. Or to try it on. Go beyond the usual 2D image approach and elevate the experience. This gives you a competitive edge.

4. Add video/s to your image gallery. A video that shows the product in different settings, and includes details like how it's made, fabric, close up details.

5. Be super approachable. Allow them to contact you or book a "virtual consultation". Place this CTA near add to cart.

6. Offer complementary services. Like free shipping, free assembly, free returns. You want them to effortlessly complete the purchase.

7. Visually showcase the key features. What makes this unique. The materials, the details, the design thought.

8. Offer a warranty. Remove any "risk" to purchase.

9. Add press highlights. If the product has been featured in popular magazines, press – you want to build trust by using their logos.

10. Lastly, cross-sell. Allow them to complete the set. This increases your revenue. People who are ready to buy, buy more. Do this only after covering details about the current product.

Every click should build trust, desire, and momentum.

Every element should say: This is worth it.

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, 👉fill out this form

Her clients typically see at least a 25% lift in conversion.

Learn the CTA design rules top 9-figure brands use to turn visitors into customers.

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