10 product page changes that make your benefits clearer

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Enjoy our first-ever guest post by CRO expert Stuti Kathuria on simple PDP fixes that turn browsers into buyers.

In today’s edition,

This issue takes 3 minutes to read.

Let’s dive into it👇

3 out of 5 websites don’t tell benefits clearly.

Even though they help people buy.

Especially:

– skincare products
– pet care products
– health products

If the visitor doesn't know how a product will help them, they are not going to add to cart.

Benefits need to be placed in key places.

In this example, using Curaloe's PDP, I've made 10 changes that help you show benefits in key places and increase the conversion rate.

1. Add "concerns" it helps solve above the product name. This helps shoppers quickly understand how this will help them.

2. Add a 2-line description. This goes below the product name. Certain products need to tell visitors what makes them effective.

3. Underline review count. If you have 100+ authentic reviews. This gets more people to the review section. And builds trust as they read other's experiences.

4. Use lifestyle images. This will increase time of page, get more people to interact with the image gallery and create aspiration for the product.

5. Show image thumbnails. And not the dots. Add educational content in the gallery. How to use, benefits, ingredients.

6. Have benefit bullets before add to cart. Keep them short, 1-line each. Upto 3.

7. Add safety cues. Make sure the user knows it's safe to use or eat. Essential in skincare and healthcare.

8. Add "why it works". This backs up the benefits. And tells what makes a product effective.

9. Add accordions. Don't use long paragraphs. Check scroll maps and you'll noticed shoppers dropping off from long paragraphs.

10. Add a cross-sell section. Like complete your routine. This promotes products that make the current product more effective. Increasing your AOV.

Other UX/UI changes I did:

1. Moved product name, price, reviews before the image.
2. Moved quantity next to price.
3. Made add to cart CTA prominent by adding a fill.

Before making changes to your PDP, validate where people struggle and leave your product page. Invest effort in optimizing first 2 folds and areas where visitors leave the page (drop-off).

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, fill out this form

Her clients typically see at least a 25% lift in conversion.

⭐How to stop losing money after checkout

“88% percent expect free returns, and nearly half have stopped buying from a retailer because the policy did not meet expectations.” —Stan Antonuk

⭐How to create a winning social media marketing strategy

Tip: Poll current customers on their interests, buying habits, and social media usage. Tools like Google Forms and Typeform make this easy.

⭐The best way to use cross-sells vs upsells

Tip: Cross-selling is frequently introduced at various touchpoints in the transaction funnel, whereas upselling works best when the customer is still in the late phase of the funnel.

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