12 PDP changes that boost conversions instantly

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Good morning.

In today’s edition, CRO expert Stuti Kathuria returns with a guest post exploring the 12 important PDP changes that turn browsers into buyers.

In today’s newsletter,

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Executive 1:1 Growth Review for DTC Daily readers. Sit down with our senior growth team, who fix this every week.

We’ll meet for 20 minutes to learn about your business, then take it in-house to review your data, diagnose any friction points, and send a tailored plan to help you convert more traffic.

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Only 2 out of 10 PDPs educate shoppers despite it being the second biggest driver of purchase.

Especially for brands selling:

– skincare

– pet care

– supplements

Where products need to:

– drive results

– be 100% safe

– have proof they work

In this post, I'll be sharing 12 changes that help you educate shoppers in the right places. Without making the page overwhelming.

And with the goal to increase conversions.

1. Always show concern badges. Exactly what this product is going to help with. Show up to 3.

2. Add a 2-line description. This goes below the product title. Needs to tell why this product is trustworthy and effective.

3. Show rating + reviews. Underline the review count. So people click on it and scroll to read the reviews. Applies if you have 100+ reviews.

4. Show the quantity for the price. This is the ml quantity. Justifies the price they pay.

5. Keep the 1st image, a lifestyle image. It increases time on page and helps to imagine using the product.

6. Show image thumbnails. You are educating in these images. Let the shopper know. Ingredients, benefits, and how to use. Leverage the image section to its full potential.

7. Add key benefits. This can have 3 main bullet points or 6 in a column format. Place this before the add to cart. So they are able to make an informed decision.

8. Optimize the area around the add to cart CTA. Add service USPs like "Ships free", and delivery time. Increase add to carts.

9. Add a review below add to cart. This can be a customer review or a note the "expert" behind the product wants to say. This builds credibility.

10. Use accordions. Answer all common questions shoppers have here.

11. Show before/after. Help them imagine the result they can expect, visually.

12. Explain the role of each ingredient. Why is it in this product? What makes the product effective? It helps you back your claims and makes the product look carefully curated.

Other UX/UI changes I did:

– Moved price above the image

– Made the image gallery intuitive to use

– Added "best value" in the subscription section

P.S. Pet sites, skincare sites and health sites are where you can truly leverage the power of CRO. Compared to industries like fashion, where the "images" influence shoppers heavily.

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, 👉fill out this form

Her clients typically see at least a 25% lift in conversion.

👉Check out the Before vs After

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This week’s episode features Adreana Alvarez, founder of Love Her Shop, sharing her athleisure brand playbook for scaling a multimillion-dollar business from pop-ups to viral online success.

Top takeaways from the episode:

✅ Validate product ideas directly with real customers before scaling

✅ Turn your customers into advocates without paying influencers

✅ Build a loyal team that feels ownership of the brand

✅ Respond quickly to trends while staying true to product quality

Catch up here 👉 Watch on YouTube