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Good morning!

If you’ve been following along, we’re dropping an AI playbook for Meta ads this week. Monday’s edition was all about ad copy, today we’re diving into GenAI for static and video creative and on Friday, we’ll show you how to optimize like a media buyer using AI.

In today’s newsletter

  • Ibrahim teaches how to build a full creative stack with 0 designers or creators.

  • Hana breaks down Hismile’s reels: 15M vs 228K

  • What’s the right way to boost Instagram posts?

  • Protect your brand from copycat scams

AI Launch Codes (For Premium Users Only):

  • Ibrahim’s workflow for the creative stack

This issue takes 5 minutes to read.

Let’s dive into it👇

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AI Launch Codes

How we built a full creative stack with 0 designers or creators.

Here’s what you could have by tomorrow if you upgraded to AI Launch Codes ↓

  1. Turn white background shots into lifestyle-ready visuals

Before

After

  1. Static ads with sharp copy that convert

  1. AI testimonial-style UGC

  1. AI Puts Your Product in Hand

AI UGC Product in Hand

AI UGC Product in Hand

AI Hook-style video

You’ll also get:

  • Build a CustomGPT that writes with your tone, context, and voice without repeating yourself

  • All the previous issues of AI Launch Codes

  • And every issue coming this month, including Friday’s Ad Optimization deep dive!

Find the workflows at the end of this newsletter.

Test it free for 7 days. Love it? Keep it for $10/month. Cancel anytime.

Ad breakdown

Hismile: 15M vs 228K reel breakdown

These reels are nearly identical — but one blew up, the other flopped.

Can you guess which one hit 15M?

Reel 1:

Reel 2:

Go watch both reels, I’ll wait.

.

.

.

Answer: Reel 1 🎊🎊🎊

Why? Because of the simplest difference:

Reel 1 feels spontaneous and real — an off-duty employee caught off guard in the best way. In reel 2, the guy sees it coming and just shrugs it off. It feels staged and fake (A mid-task or mid-meeting interruption could’ve brought the drama it needed)

Until next time,
— Hana

P.S. Need to discuss content ideas? Grab a slot here

Optimization

The right way to boost Instagram posts

“Not every post deserves your advertising budget. Identifying the right content to boost makes the difference between wasted spend and impressive ROI.”

“Video posts consistently outperform static images. The 49% higher engagement rate makes video an obvious choice when selecting content to boost.”

Honestly, if you’re spending even a little on Insta ads, you’ll want to read this first.

From the feed

Protect your brand from copycat scams

Be proactive:

  • Visualping – get alerts when clones of your homepage go live

  • Mention or Brand24 – monitor brand name usage across web + social

  • Meta Ads Library – check for ads run using your assets or name

  • Cloudflare Bot Fight Mode – helps block scrapers before they copy your site

AI Ad production stack: The full workflow

We created 4 high-performing ad formats using AI without any designers.

Here’s how:

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