3 underrated AI tools solving real DTC headaches

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Happy Tuesday!

If you’ve ever rushed into testing ads without a solid check first, today’s newsletter might save you some pain.

In today’s edition,

This issue takes 5 minutes to read.

Let’s dive into it👇

You’re making decisions every day — about campaigns, messaging, launches, and pricing. But how confident are you in the customer insight behind those moves?

This 2-minute quiz reveals what’s working, what’s missing, and how your team stacks up when it comes to truly understanding the people you’re selling to.

Built by The Jenny Project, the quiz helps DTC founders and marketers pinpoint blind spots in their current process and walk away with a tailored report: what you’re doing right, where you’re stuck, and how to improve fast.

It’s free, quick, and built for sharper, faster decisions.

⭐What’s keeping retail and brand leaders up at night?

These 6 sharp takeaways from a closed-door retail roundtable are well worth your time.

⭐Is your packaging customer-centric?

If you think your packaging is user-friendly, these surprising insights might change your mind.

⭐How to grow your ecommerce business in 2025?

12 proven strategies you can borrow from real brands to grow smarter right now.

Most DTC Founders rush into creative testing, but don’t have a system to audit their ads before spending money. That’s where this checklist helps.

It’s a simple pre-launch QA system to make sure your ad is ready before you spend a dollar.

From copy to visuals, use it before every launch or when results dip (it’ll save your budget and your team’s sanity.)

Meta Ads Preparation Checklist👉

Hey, Ibrahim here!

Here are 3 underrated tools worth testing—each solves a key pain point without the bloat.

1. Plerdy – AI-backed UX fixes that don’t need a CRO agency

🔗 plerdy.com

Plerdy watches how visitors move through your site, then its AI suggests UX changes based on actual user behavior. Think: CTA placement, button size, layout tweaks.

Pros:

Cons:

2. Tydo – Daily digest for actual operators

🔗 tydo.com

This is the dashboard you send to your team at 8AM. Pulls from Shopify, Meta, Klaviyo, and more. Sends daily or weekly snapshots of performance without waiting for your media buyer to explain what MER means.

Pros:

Cons:

3. Interacty – Turn cold traffic into scroll-stopping content

🔗 interacty.me

Spin wheels, quizzes, memory games, or whatever grabs attention. Interacty lets you build gamified widgets that can actually work for acquisition and retention. Especially strong for TikTok and paid social funnels.

Pros:

Cons:

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Try it 14 days free - No risk, Cancel anytime

Big news for consumer brands: One of the biggest direct-to-consumer men's care brands, Dr. Squatch, just got acquired by a global giant. It's a major win for DTC and a clear signal to founders that building smart pays off.

Here's what this means:

Brand came first for Dr. Squatch. They focused on DTC, built a loyal audience, and created a voice people cared about. Retail came after they proved it worked.

Being ready to sell is a strategy. Buyers want clean financials, solid margins, and a brand that can grow without constant discounts. To attract them, you need strong operations, something they can’t easily copy, and proof your model works.

Direct-to-consumer brands still have value. Forget all the articles saying "DTC is dead." Big companies still want to buy successful digital brands that have strong customer loyalty and smart positioning.

Checkout the discussion on X👉