6-step framework to turn data drops into real insight

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Good morning!

Today, we have another guest post by JetMetrics co-founder Dmitry Nekrasov, on how to convert metric drops into actual insights.

In today’s newsletter,

This issue takes 3 minutes to read.

Let’s dive into it👇

It’s about explaining it.

When a key metric drops (CR, AOV, LTV), your first instinct is often to report it.

But unless you explain why, nothing will change.

Here’s the 6-step framework to turn drops into insight:
1. Make sure the drop is real
2. Break the metric into drivers
3. Look at the trend of each driver
4. Break down the affecting metric
5. Compare segments
6. Turn findings into hypotheses

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This is a really good episode to listen to.

Watch the episode👉 here