9 simple PDP tweaks that double conversions

Advertise to 37,334 E-Commerce Businesses

Promote your tool, service or upcoming event - Reach Founders

Good morning!

In today’s edition, CRO expert Stuti Kathuria returns with a guest post breaking down the 9-step PDP checklist to double your conversion rate!

In today’s newsletter,

This issue takes just 2 minutes to read!

Let’s dive into it👇

Most visitors don't buy as they:

– can’t tell who this product is for
– don’t feel confident that it will work
– can't get themselves to make a decision

But you can solve for these.

In this example, I've made 9 changes that make it easier to learn about the product, removing friction and nudging the user closer to purchase.

Here's the list of 9 changes:

1. Move the product name to the top. It sets context upfront and reduces confusion, especially when landing from an ad or search.

2. Explain what it does and who it’s for. A simple line under the title. This makes it easy for users to understand if this fits their needs.

3. Show lifestyle image as the first image. This helps users imagine how the product fits into their day-to-day. It also creates an emotional connection and keeps them on the page longer.

4. Places color options below the image gallery. This helps shoppers see the image change when they select a color. Without having to scroll back up.

5. Add quick-hit purchase benefits near the CTA. Things like warranty, trial period, and returns placed here act like reassurances.

6. Highlight what's included with the price value. This shows what they are getting for what they are paying. It frames the offer as more valuable and nudges them toward “worth it” thinking.

7. Add a short blurb on how it’s useful. This line tells users exactly how the product fits into their lifestyle. It reduces bounce by answering “will this work for me?” right away.

8. Use expandable sections to answer common questions. Known as accordions. These keep the page clean while still providing depth for those who want it.

9. Add real photos of product USPs. It helps users understand the functionality without needing to read long blocks of text.

Other UI/UX changes I did:

– Removed distractions near the CTA
– Cleaner product image layout
– Making most of the space

PS: PDPs that guide the purchase are often the highest converting, especially for products where price and practicality matter. When users feel informed and find information easily, they’re far more likely to buy.

Work with Stuti to improve your conversion rate

If your website converts below 2.5%, 👉fill out this form

Her clients typically see at least a 25% lift in conversion.

If you have one winner, try this, as scaling one ad is risky. Duplicate it, swap thumbnails, and FB treats each as new. You’ll get more winners, steadier CPAs, and extra testing room with the same creative.

👉Check out the discussion on X

This week’s episode features Mark Taylor, co-founder of Warehouse Republic, sharing his supply chain playbook for scaling smarter, not just faster.

Top takeaways from the episode:

✔️Map your true fulfillment needs before choosing a 3PL
✔️Hire a supply chain specialist once they can save or earn more than their salary
✔️Use data to forecast order volume by region before splitting inventory
✔️Treat multi-location fulfillment as a tech challenge first, logistics second

Catch up here 👉 Watch on YouTube