A simple urgency tweak that quietly lifted revenue

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This brand did not raise discounts or add new promotions.

Yet they saw an increase in revenue per user by 0.93 %

Conversion rate rose 0.66 % and order value increased 0.17 %

All they did was redesign their sales countdown bar during a major promotion.

Why this worked:

During peak sales, shoppers want to buy but still hesitate.

The bright orange color grabbed attention way better than the muted gray.

This urgency easier to notice and faster to process, particularly on mobile, where attention is limited.

What you can learn:

Small design changes can outperform larger promotional tactics.

Test bright, attention-grabbing colors for urgent offers.

Source: Melina Hess

You can run Meta ads with AI video alone. No shoots needed.

This week’s library is Mad Muscle.

A fitness app running only AI-generated video ads on Meta.

Mad Muscle sells fitness programs.

It’s a damn competitive space. High CPMs. Short attention spans.

Instead of spending thousands on shoots, they generate ads in minutes.

Most of these cost $10–$20 each.

Why this library matters:

• Every ad is an AI video

• Built for speed and testing

• Looks native in feed

• Proof you don’t need “real” footage to compete

The tradeoff:

If your product depends on realism or deep trust, this won’t carry you.

If you need volume and speed, it’s one of the cleanest setups you can copy.

What to do:

If you missed it, here’s our complete free guide on creating video ads using AI.

It will enable you to ship similar ads in minutes.

Nick Shackelford lays out five email list-building tests he would run first in Q1, and why treating list growth as a one-time setup limits revenue.
And we completely agree with him.

One test that stood out was exit intent versus timed pop-ups.
Instead of assuming one trigger works for everyone, the test compares exit intent, time based delays, and scroll depth to see which moment actually earns attention.
Well-designed pop-ups consistently clear 3% conversion, while top performers push far higher.

That is just one of the five tests.
The others cover gamified opt-ins, post-purchase email capture, content upgrades that attract higher quality subscribers, and using SMS to drive email growth.

If email is a real revenue channel for you, this is worth reading.

Efficiency in CX has often come at the cost of experience. Gladly AI breaks that trade-off. With $510M in verified savings and measurable loyalty gains, explore our Media Kit to see the awards, research, and data behind Gladly’s customer-centric approach.

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