Happy Wednesday!
Let’s power through the midweek with fresh insights and sharp takeaways.
In today’s newsletter,
Ibrahim shares how this tool finds what’s hurting your Amazon sales
Join our free, live workshop on how to make founder-led content that 100x’s your reach with Hana Moosa
Hana breaks down Ninja Kitchen’s strategy behind 3M vs 106K
Checkout Reddit’s discussion on how Meta’s ad recommendations might be killing your results
CFPB plans to revoke BNPL interpretive rule and what you can do with it
Smoothie King invites runners to the drive-thru and what founders can learn
AI Launch Codes (For Premium Users Only):
Ibrahim’s exact step-by-step workflow on using AI to optimize your Amazon sales
This issue takes 6 minutes to read.
Let’s dive into it👇
Uploaded a dummy Amazon CSV, and this AI instantly flagged key KPIs, what’s tanking performance, and gave a full breakdown.
It pulled out:
Daily revenue highs/lows and trendline across weeks
Conversion rate volatility
Best/worst ROI days
B2B = 20% CVR but barely any traffic
Session drop after week 3
Revenue per session insights
Red flags: low traffic, 0 B2B days, sub-$500 dips
No more spreadsheet headaches—get KPIs and insights in clicks. Bonus: 200 free credits daily to get real work done.
Upgrade to get the exact tool + workflow at the end of the newsletter.
For just $10/Month. 7 days free trial. Cancel Anytime.
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Let’s be real—you are the best marketing asset your brand has.
But if you're not showing up on camera, you're leaving massive reach on the table.
We get it. Being on video can feel awkward. Scripts fall flat. And between product, ops, and putting out fires, you barely have time to blink, let alone batch content.
That’s where this session comes in.
We’re hosting a free, live workshop built just for founders like you.
JOIN US LIVE — HOW TO MAKE FOUNDER-LED CONTENT THAT 100x’s YOUR REACH
🗓️ June 12th · 9 AM EST · Live with Social Media Head [Hana Moosa]
In one hour, you will learn:
How to figure out what to talk about (using AI to brainstorm ideas that resonate)
How to script short-form videos that feel authentic, not cringey (we’ll write one together)
How to shoot content fast using the Captions app — no fancy setup needed
Bonus: Founder-led formats + storytelling cues you can steal
This is how you become the face of your brand, without it taking over your calendar.
In today’s post, I’m breaking down Ninja Kitchen’s high-performing and low performing videos to see what really separates their hits from their misses.
🥇 The High-Performing Video: 3M+ Views
The line “watching my food cook through my glass air fryer” makes the moment feel personal and shared.
Watching veggies turn golden and crisp is visually rewarding.
It’s not just satisfying but it looks easy enough and achievable for anyone to try.
🥉 The Lower-Performing Video: 106K Views
The video misses the chance to show the air fryer in action.
It proves the air fryer fits anywhere, but not into your life as no cooking or results are shown.
Key takeaways for founders:
Show the product in action
Build moments your audience can feel part of.
Make sure your visual or emotional payoff is instantly obvious.
See you in the next one,
Hana
This Redditor ran a solid video ad, hit “boost performance” in Meta, and it auto-swapped to a still image—performance tanked, $200 gone.
Meta often pushes new placements or creative swaps for “better results”, but they rarely match where your audience converts.
Takeaway: Meta’s recommendations often misfire. Only test them if you’ve got budget to burn or are hitting audience fatigue.
The CFPB plans to revoke its 2024 rule treating BNPL like credit cards, signaling a lighter regulatory approach ahead.
Founders, take advantage of the rollback to expand or launch BNPL features before stricter rules return.
Breaking QSR norms, Smoothie King now encourages customers to walk or run through their drive-thrus, catering to health conscious consumers on the move.
Founders, find the subculture your customers care about and participate in it authentically.
Please watch this:
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