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Good morning!
In today’s newsletter,
You’ve got one shot at BFCM!Â
Is your brand losing money with every new customer?
How to identify if you're in the cash flow trap
Highlight your product’s USP beneath the CTA
This issue takes just 1 minute to read!
Let’s dive into it👇
BFCM
1. You’ve got one shot at BFCM!Â
One weekend that makes or breaks Q4.
So why guess?
What if you could just ask your ad account why performance dropped — and actually get an answer?
With GoMarble AI, you can.
Ask: “Where’s my ad spend being wasted?” or “Which creatives are driving conversions?” — and it’ll tell you, instantly.
No dashboards. No spreadsheets. Just clear, actionable answers across Meta, Google, and Shopify.
One month before BFCM is the best time to tighten what’s leaking and double down on what’s working.
Get clarity before the chaos hits.
North Star
2. Is your brand losing money with every new customer?
Track cohorts over the first year to assess profitability.
If you're not profitable within 12 months, improve retention before scaling ads.
Credit: The 30/50 Rule
Decisions That Matter
3. How to identify if you're in the cash flow trap
Your P&L says you're profitable. Your bank says you're not.
Why?
Check your bank balance and list all expenses due in the next 30 days.
If your balance can’t cover them, you’re in a cash flow trap.
Credit: Chew on this
Conversion Lab
4. Highlight your product’s USP beneath the CTA
A test showed that reinforcing the product’s USP directly beneath the CTA increased conversions for high-ticket items.
Why it works:
It addresses hesitation, especially around premium pricing, by providing immediate reassurance at the decision point.
The result: Conversions increased, adding $75,600 in monthly revenue.
Credit: Oliver Kenyon
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