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Happy Fridayyy!
In today’s newsletter,
The 7- & 8-figure seller’s secret to holiday growth
Quizzes = Zero-party data that boosts AOV
Pay for performance, not promos
Build a multi-carrier strategy for BFCM
This issue takes 2 minutes to read.
Let’s dive into it👇
The 7- & 8-Figure Seller’s Secret to Holiday Growth
The holiday rush is almost here. Are you ready to make this your best Q4 yet?
Top sellers already have their playbook. Lucky for you, we created one for you.
Inside our free guide, 7- & 8-Figure Seller’s Q4 + Holiday Playbook, you’ll find critical insights and actionable strategies designed to help Amazon brands and agencies win the busiest season of the year.
Here’s what you’ll come away with:
Which promotions actually move the needle (and when to run them)
Inventory + pricing strategies that protect profits during peak events
Advanced ad tactics across Sponsored Products, Brands, Display, and DSP
Off-Amazon traffic strategies to boost sales and rankings
Pre-, during-, and post-event checklists for smarter execution
Q4 and the holiday shopping season are right around the corner. Don’t miss your chance to get ahead.
Retention Recipe
Quizzes = Zero-party data that boosts AOV
Third-party data is unreliable, and you don't own it. Ask customers directly instead.
Jones Road Beauty's Quiz:
AOV jumped $60 → $90
16% conversion rate
50,000+ emails captured
Results: Personalized data you own + higher AOV
Credit: Marketing Examined, Octane AI
Community Center
Pay for performance, not promos
You can now pay creators for real impressions or clicks, not flat fees, making every dollar count and driving creators to perform.
What this means:
Top-funnel creators focus on reaching a broad audience and building brand awareness.
Bottom-funnel creators drive specific actions, such as clicks or purchases.
Credit: Sweat Equity
Fulfillment Friday
Build a multi-carrier strategy for BFCM
Having a dedicated team to manage multi-carrier relationships ensures smooth operations.
Credit: Vesyl
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