Boost customer loyalty with email + direct mail strategy

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Good morning!

In today’s newsletter,

This issue takes 3 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

Most DTC brands pay international suppliers the same way: bank wire or Wise.

Money out, supplier paid, done.

But that approach costs you in two ways:

There's a better way now, with a bill pay platform called Melio. 🤝

Pay your suppliers by card—even if they don't accept cards—and they still receive funds in their local currency within 1-2 days. You earn normal card rewards (1.5-2% back) and keep cash in your account for 30-45 days.

Real numbers: $75K monthly spend at 2% = $18K annually in rewards you're currently not collecting. Isn’t it better to finance your next vacation by paying business expenses?

For brands running on thin margins, that's real money. Add in the working capital benefit of 45-day float, and it's a no-brainer.

Try it: Make your first international payment of $1,000+ by card in your vendor’s local currency, get a $500 gift card. Limited to first 100 users, ends March 31.

Cody Plofker and the Jones Road Beauty team swear by this.

Their strategy revolves around one simple insight: customers who spend more on their first order are more likely to become repeat buyers.

By tracking first-time spend and analyzing customer behavior, they use predictive lifetime value (LTV) to identify high-potential customers.

Then they target high-value customers with a strategic combination of email and direct mail.

Direct mail refers to physical marketing materials—such as postcards, brochures, or letters—sent through postal mail.

Why it works:
Direct mail is a personal, lasting touch that drives action, like repeat purchases.

This strategy helps not only to retain customers but also raise awareness of other product categories within their brand.

How to Do It:

This strategy helps turn first-time buyers into loyal customers.

Post credit: Marketing Operators

These are completely different videos from completely different niches, 

Yet they all went viral for the same reason.

They used the exact same hook formula.

The formula

Outcome + 3 pain points + solution tease

Why it works

What to do this week

Fill in this template:

“If you want [outcome] without [pain 1], [pain 2], or [pain 3], here’s [solution].”

Example for a skincare brand:
"Want [Korean glass skin] without [10-step routines], [expensive serums], or [waiting 3 months?] Here's [what actually works.]"

Film it. Post it this week.

Source: personalbrandlaunch