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In today’s newsletter
Executive Growth 1:1 for DTC Daily Readers
The unfakeable ad test
A simple trick to lift AOV
What’s your ideal “FREE Shipping” threshold?
Your free Ad Creative Analyst
AI Launch Codes (For Premium Users Only):
Tool + walkthrough: How to create your personal Creative Analyst for free
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Ad copy
The unfakeable ad test
The best ads are unfakeable. Only one brand can claim them.
Here is a simple test....
Replace the product in your ad with a competitor's. Does the ad still make sense? If yes, the ad is weak.
In the example below, put in a Nike shoe or Under Armour shoe. Does this ad still make sense?
It breaks immediately.

Website optimization
A simple trick to lift AOV
Imagine you’re paying the same price for a bundle with and without a pillow.

Shipping
What’s your ideal “FREE Shipping” threshold?
The best free shipping threshold is hidden in your own data.

AI Launch Codes
Your free Ad Creative Analyst
Before you pour another $500 into Meta, you might want to try this.
I tested two creatives from California Cowboy (yep, one of our AI Launch Codes subscribers):
1 video ad
1 static image
Dropped the Ad Creative URL into this free tool, and got back detailed scores in 20 seconds:


You could use it not only to analyze your ads, but also your competitors’ ads.
We experiment with all the AI tools, workflows & automations, and bring the best ones to you for a very tiny fee of $10/month, so you can focus on growth.
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Tool + walkthrough: How to create your personal Creative Analyst for free
Please watch this Loom for a quick rundown of the tool:
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