Brands are testing more ads. They’re also building more landing pages to go with them.
The ad starts a buying argument. The landing page completes it.
Look at Grüns. The product may be the same daily nutrition gummy, but the person clicking, and the question on their mind, can be very different. Here are some of the pages Grüns sends ad traffic to:
Audience or concern | The page built for them |
|---|---|
People taking a GLP-1 | |
Men taking a GLP-1 | |
Women in perimenopause | |
Women in menopause | |
Postpartum mothers | |
Men losing weight | |
Women concerned about hair thinning | |
Men thinking about fertility | |
Shoppers focused on gut health |
That’s the shift: Grüns is not sending every ad to one page and expecting every shopper to find their own reason to buy. The destination continues the conversation that brought them there.
The ad starts the argument. The page finishes it.
Take the GLP-1 ad. It presents Grüns as a way for people on GLP-1s to get vitamins, minerals and fiber.
The landing page picks up that exact concern. It walks through reduced appetite, slower digestion and energy, then shows where the product fits into that journey. The shopper doesn’t have to work out why a general nutrition gummy is relevant to them.
Inside Funnel Library: the GLP-1 page beside the ads sending traffic to it.
The perimenopause ad opens a different conversation: nutrient support during this stage of life.
The page it leads to goes further. It names brain fog, disrupted sleep and digestion, connects those concerns to the nutrients in Grüns, and includes reviews from women navigating perimenopause.
Funnel Library capture: a page written for the perimenopause shopper.
And an ad about hair thinning leads to a hair-thinning-focused page, rather than asking that shopper to start again on a general product page.
The product stays largely the same. The explanation changes to match the reason someone clicked.
Now build the pair your brand needs
Finding these connections used to mean opening ads one by one, following each click and saving every destination. We built Funnel Library to put the ad beside the page it sends traffic to.
From there, the build is two steps:
1. Find the right reference. Sign up to Funnel Library and choose an ad-page pair for the customer you want to reach. On Pro, connect the library to Claude or ChatGPT so you can ask AI to find and compare examples. If we are not tracking a competitor yet, you can add them: Membership includes three new brands a month; Pro includes ten.
2. Rebuild the argument for your brand. We have two AI skills for that job. The first selects the right page format and angle. The second turns the approved argument and your own evidence into a draft page. You borrow the logic, not the other brand’s claims or design.
For a limited time, upgrade to annual AI Launch Codes and Funnel Library Pro is included while your annual membership is active. Pro normally costs $47 a month.
Below: the exact connector setup, both skills, the prompts, and the checks to run before a page goes live.
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