How Benjie turned Coachella blisters into a sold-out launch

Plus: A Shopify alert for stacked discounts, TikTok’s GMV Max update and Walmart’s one-hour pickup.

Kaushal Pratap

How SURI Tested Demand Before Launch

Plus: Build an AI creative director for static ads, catch three ecommerce updates, and fix one cause of returns.

Kaushal Pratap

How YETI Makes Corporate Gifting Easier to Buy

Plus: find your Amazon listing gaps, test a bestseller’s price, and fix one dead-end search.

Kaushal Pratap

How to Build a Black Friday Offer Around Your Target AOV

Plus: ChatGPT Spaces for BFCM, TikTok’s new shopping tools, and a 14-day cash check.

Kaushal Pratap

How Much Can You Afford to Pay for a Holiday Customer?

53 days to Black Friday. Plus: find disapproved products, borrow a 2,900-hour ad idea and check the first carrier scan.

Kaushal Pratap

How Airsign Converted Existing Owners Into Subscribers

The refill campaign Airsign says converted approximately 30% of targeted customers.

Kaushal Pratap

How Atlas Converts Cold Traffic With Education

The education-first funnel Atlas has kept running for more than 500 days.

Kaushal Pratap

How Ridge Tests New Categories Without Losing Focus

Plus: see where visitors stop scrolling, Shopify opens checkout to AI agents and an account-access audit.

Kaushal Pratap

How to Design a Starter Kit That Builds the Habit

Plus: turn AI into a mystery shopper, Shopify opens checkout to AI agents, and negotiate better supplier terms.

Kaushal Pratap

Why Brooks Lets Customers Return Dirty Shoes

The 90-day guarantee designed around the real buying objection.

Kaushal Pratap

Why a $250 million brand names its suppliers

Plus: Meta’s new creative-diversity check, Claude inside Amazon and the inventory order to pause.

Kaushal Pratap

How Nespresso and On Turn Recycling Into Retention

Plus: build an AI shopping readiness app, Shopify’s latest updates and a lesson from an $800K CBO campaign.

Kaushal Pratap

How Bloomscape Removes the Risk of Buying a Live Plant Online

Kaushal Pratap

How Qure gets customers to spend $50 more

Plus: Build a listicle with AI, update your product feed and reply to five reviews. Opening section

Kaushal Pratap

How Aesop Helps Shoppers Find the Right Gift

Plus: stop duplicate shipments, turn customer research into loyalty and release cash from slow inventory.

Kaushal Pratap

What Patagonia Does With Returned Product

Plus: Stop high-risk orders before they ship and calculate when your bestseller will run out.

Kaushal Pratap

5 Ways to Turn Retail Buyers Into Customers You Can Reach

Plus: build your own recommendation app, Meta’s shopping agent and Google’s new AI visibility report.

Kaushal Pratap

Will AI recommend your products this holiday?

Plus: collect WhatsApp subscribers at checkout, ChatGPT’s click-to-chat ads and one abandoned cart worth recovering.

Kaushal Pratap

Which Meta ad structure should you use?

Plus: Amazon brings ads to ChatGPT, product feeds become critical and a simple BFCM media plan.

Kaushal Pratap

You may not need more inventory

Plus: How to prompt AI in 2026, Google’s automatic AI Max migration and the review platforms founders actually trust.

Kaushal Pratap

How Graza Builds the Second Order Into the First

Plus: Target’s new visual search, Meta’s AI shopping agent and today’s Growth Rep.

Kaushal Pratap

How Jones Road makes you earn the discount

Plus: Shopify's in-store cart recovery, GPT-6 Astra and Sephora's move onto TikTok Shop.

Kaushal Pratap

Why profitable brands run out of cash

Plus: an 11% conversion lift, ChatGPT’s $1B ad business and the Shopify Plus debate.

Kaushal Pratap

The funnel behind Grüns’ $1.2B exit

Plus: ChatGPT’s new image editor, Amazon’s alleged ad surcharge scheme and YouTube Shopping’s latest move.

Kaushal Pratap

The offer that added £200,000 a week

Plus, build a dashboard that shows exactly where your growth is leaking.

Kaushal Pratap