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Kaushal Pratap
Kaushal Pratap
Dollar Shave Club’s Black Friday Started With a Waitlist
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Dollar Shave Club’s Black Friday Started With a Waitlist

How an early-access ad, signup page and sale page work together.

Kaushal Pratap
Kaushal Pratap
Oct 29, 2026
Why Dip Sends Buyers to Someone Else’s Store
Newsletter

Why Dip Sends Buyers to Someone Else’s Store

The retailer-first move that gives shops a reason to sell for you.

Kaushal Pratap
Kaushal Pratap
Oct 28, 2026
The Best AI Website Builder for Ecommerce Brands?
AI Launch Codes

The Best AI Website Builder for Ecommerce Brands?

Plus How to Name Products So Customers Know What to Buy

Kaushal Pratap
Kaushal Pratap
Oct 27, 2026
Grüns put Tinder on its sales page
Newsletter

Grüns put Tinder on its sales page

Plus: early BFCM demand, Shopify price tests and a checkout check.

Kaushal Pratap
Kaushal Pratap
Oct 26, 2026
Could you raise prices $50 without losing buyers?
Newsletter

Could you raise prices $50 without losing buyers?

How one oral-care brand changed its first pitch on Amazon, in stores and on TikTok

Kaushal Pratap
Kaushal Pratap
Oct 23, 2026
Claude made a 7-minute VSL and five ads from my iPhone video
AI Launch Codes

Claude made a 7-minute VSL and five ads from my iPhone video

Plus: TikTok’s shared LIVE discounts, Shopify’s redirect warning and Amazon’s October 28 FBA target.

Kaushal Pratap
Kaushal Pratap
Oct 22, 2026
How The Woobles gets beginners past the first-stitch barrier
Newsletter

How The Woobles gets beginners past the first-stitch barrier

The product-design lesson inside a beginner crochet kit

Kaushal Pratap
Kaushal Pratap
Oct 21, 2026
How to Build High-Performing Landing Pages With AI
AI Launch Codes

How to Build High-Performing Landing Pages With AI

The ads get attention. The right page closes the gap.

Kaushal Pratap
Kaushal Pratap
Oct 20, 2026
The page behind Mott & Bow’s nine ads
Newsletter

The page behind Mott & Bow’s nine ads

Plus: a BFCM offer that raised sales but cut margin, Amazon’s new refund controls, and one landing page to build today.

Kaushal Pratap
Kaushal Pratap
Oct 19, 2026
Why OLIPOP launched a soda with 3g less fiber
Newsletter

Why OLIPOP launched a soda with 3g less fiber

Plus: Google’s new shopping cart, a Meta ad setting change, and a Shopify funnel check.

Kaushal Pratap
Kaushal Pratap
Oct 16, 2026
Why sell a $12 product for $1.80?
AI Launch Codes

Why sell a $12 product for $1.80?

Preview text: Plus: the motion ad we made with Claude, Google Ads budget controls, and a payout check.

Kaushal Pratap
Kaushal Pratap
Oct 15, 2026
Why Khloud took a lower price from Starbucks
Newsletter

Why Khloud took a lower price from Starbucks

Plus: what AI shopping agents see, TikTok’s buying plans and a delivery-promise check.

Kaushal Pratap
Kaushal Pratap
Oct 14, 2026
Why Quince’s $49.90 dress doesn’t look cheap
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Why Quince’s $49.90 dress doesn’t look cheap

Plus: An AI prompt for finding blind spots, Google’s new shopping tools, and a quick holiday stock check.

Kaushal Pratap
Kaushal Pratap
Oct 13, 2026
Why Last Crumb Changed a Model That Sold Out in Seconds
Newsletter

Why Last Crumb Changed a Model That Sold Out in Seconds

Plus: Meta’s new-customer setting, Shopify’s AI sale-price update, and a better welcome kit.

Kaushal Pratap
Kaushal Pratap
Oct 12, 2026
How Benjie turned Coachella blisters into a sold-out launch
Newsletter

How Benjie turned Coachella blisters into a sold-out launch

Plus: A Shopify alert for stacked discounts, TikTok’s GMV Max update and Walmart’s one-hour pickup.

Kaushal Pratap
Kaushal Pratap
Oct 9, 2026
How SURI Tested Demand Before Launch
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How SURI Tested Demand Before Launch

Plus: Build an AI creative director for static ads, catch three ecommerce updates, and fix one cause of returns.

Kaushal Pratap
Kaushal Pratap
Oct 8, 2026
How YETI Makes Corporate Gifting Easier to Buy
Newsletter

How YETI Makes Corporate Gifting Easier to Buy

Plus: find your Amazon listing gaps, test a bestseller’s price, and fix one dead-end search.

Kaushal Pratap
Kaushal Pratap
Oct 7, 2026
How to Build a Black Friday Offer Around Your Target AOV
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How to Build a Black Friday Offer Around Your Target AOV

Plus: ChatGPT Spaces for BFCM, TikTok’s new shopping tools, and a 14-day cash check.

Kaushal Pratap
Kaushal Pratap
Oct 6, 2026
How Much Can You Afford to Pay for a Holiday Customer?
Newsletter

How Much Can You Afford to Pay for a Holiday Customer?

53 days to Black Friday. Plus: find disapproved products, borrow a 2,900-hour ad idea and check the first carrier scan.

Kaushal Pratap
Kaushal Pratap
Oct 5, 2026
How Airsign Converted Existing Owners Into Subscribers
Newsletter

How Airsign Converted Existing Owners Into Subscribers

The refill campaign Airsign says converted approximately 30% of targeted customers.

Kaushal Pratap
Kaushal Pratap
Oct 2, 2026
How Atlas Converts Cold Traffic With Education
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How Atlas Converts Cold Traffic With Education

The education-first funnel Atlas has kept running for more than 500 days.

Kaushal Pratap
Kaushal Pratap
Oct 1, 2026
How Ridge Tests New Categories Without Losing Focus
Newsletter

How Ridge Tests New Categories Without Losing Focus

Plus: see where visitors stop scrolling, Shopify opens checkout to AI agents and an account-access audit.

Kaushal Pratap
Kaushal Pratap
Sep 30, 2026
How to Design a Starter Kit That Builds the Habit
AI Launch Codes

How to Design a Starter Kit That Builds the Habit

Plus: turn AI into a mystery shopper, Shopify opens checkout to AI agents, and negotiate better supplier terms.

Kaushal Pratap
Kaushal Pratap
Sep 29, 2026
Why Brooks Lets Customers Return Dirty Shoes
Newsletter

Why Brooks Lets Customers Return Dirty Shoes

The 90-day guarantee designed around the real buying objection.

Kaushal Pratap
Kaushal Pratap
Sep 28, 2026
Why a $250 million brand names its suppliers
Newsletter

Why a $250 million brand names its suppliers

Plus: Meta’s new creative-diversity check, Claude inside Amazon and the inventory order to pause.

Kaushal Pratap
Kaushal Pratap
Sep 25, 2026

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