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Good morning,
I recorded myself talking to my iPhone. Claude turned that footage into a seven-minute VSL, then cut five different Meta ad concepts from it.
Watch the first minute of the video below. The screenshots, captions and motion graphics appear as I make each point. I’ll show you how we put it together.
It is scary how good AI is at editing videos. When i first gave it the prompt, i had absolutely no hope and was getting ready to brief my editor.
Today: We show how one iPhone recording became a VSL and five ads with Claude, then cover four ecommerce updates worth acting on.
While You Were Building
In the Headlines
TikTok Shop adds shared Price Cut to LIVE selling. Viewers can unlock a lower price by sharing. For sellers, the question is whether the incremental orders cover the discount and creator or platform costs.
Shopify adds a warning before unexpected off-site redirects. Shoppers now see a prompt before leaving a store for some external pages. Test any quiz, checkout-adjacent or campaign flow that sends people to another domain.
Amazon’s next FBA holiday arrival target is October 28. If you are relying on FBA stock for holiday sales, check the recommended arrival date against what has actually shipped and been received.
Adobe expects value-conscious holiday shoppers. Its 2026 forecast points to a heavy early-deal season. Make the value of a bundle or offer obvious without assuming a bigger discount is the only way to win.
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Claude Just Replaced a $10K Video Production Team
I recorded myself talking to my iPhone camera.
From that one recording, Claude helped me make a finished seven-minute VSL and five different Meta ad concepts. Each ad was exported for square, feed and vertical placements.
Before you decide whether that sounds believable, watch the first minute of the VSL:
Watch what happens when I make a point about an ad or landing page. My face gives way to the example. Screenshots appear when you need to see the proof. Captions and motion graphics carry the argument forward.
This used to take three to four days
To put a video like this together, you’d typically have to:
Brief an editor on the story and review the first cut.
Find every ad and landing-page example, then capture the right screenshots.
Have a designer create the graphics and animate them to match the narration.
Go back and forth on timing, captions and revisions before making the ad versions.
I didn’t gather those screenshots or map out every cut. I pointed Claude to our Funnel Library so it knew where to find the ads and pages. It pulled the relevant visuals into the video.
Then we turned the same recording into ads with different arguments, not five shorter versions of the VSL.
Think about what this opens up for you.
If you’re a founder running your social channel alone, you can probably record a product explanation today.
Turning it into a video people want to watch is the hard part. You need the right examples on screen, graphics that make the point clear, and cuts that hold attention.
Then you need to do it again for an ad. And again for a product demo.
That’s what changes here. One phone recording gave us a finished VSL and five distinct ad concepts. You still decide what’s worth saying. Claude helps you turn it into videos you can publish and test, without starting a new production project every time.
Most people will try this by uploading a recording and asking Claude: “Edit my video and make five ads.”
That’s how you get five forgettable cutdowns.
How we made the VSL and the ads
I started with one iPhone recording. Claude handled the plan, visuals and edit. Here is the workflow you can follow.
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