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Good morning!
In today’s newsletter,
How to turn Shopify products into Meta ads
Can you go viral without a big audience?
How to sell without selling
AI Launch Codes: Build your 2026 campaign calendar with AI (Part-1)
This issue takes 3 minutes to read.
Let’s dive into it👇
Marketing tool
1. How to turn Shopify products into Meta ads
Meta now rewards volume and variety.
Most brands are still struggling to produce enough creative to keep up.
Why brands use Cuttable:
Turns one brief into multiple ad ideas
Converts existing product images and videos into Meta-ready ads
Automatically resizes, animates, and formats creative
Publishes directly to Meta and shows what’s working
Your secret weapon?
Cuttable
If you are a marketing team spending big on Meta, this replaces hours of manual work and agency fees.
Grow Without Ads
2. Can you go viral without a big audience?
Instagram head Adam Mosseri recently explained that Instagram ranks content in two distinct ways.
1: Your followers
Instagram shows your post to followers most likely to engage.
Your post competes against everything else in their feed, including posts from other accounts they follow, ads, and recommended content.
If it does well, more followers see it. If not, reach slows down.
2: Non-followers (aka the audition)
Every public post gets shown to a small group of non-followers first.
If it performs well (saves, shares, watch time), Instagram pushes it wider.
Strong performance keeps graduating the post to larger audiences.
What this means: You can go viral even with a small following.
What to do:
Create at least one Reel designed specifically to pass the audition.
Hook it for someone who has never heard of your brand.
"Struggling with [problem]? Here's how [your product] fixes it in 30 seconds."
Focus on saves ➡️ give them something they'll want to reference later (steps, tips, discount code).
Source: goodguys
Community Center
3. How to sell without selling
People are tired of being sold to.
If you want a different way to sell, take a look at what YETI is doing.
They recently launched a documentary series called YETI Presents. It follows hunters, fishermen, and ranchers
They’re not trying to sell anything.
Just inspiring stories about people doing what they love, with YETI gear naturally in the background.
People know when they are watching an ad.
Stories feel different.
What you can steal
You do not need a full documentary crew to do this.
Instead of telling people why your product is better, show who uses it and why it matters in their life.
What this could look like for you
Pick one customer who feels like your brand.
Film a simple 60 second story:
What they do
Why it matters to them
Your product in the background, naturally
Let people make the connection themselves.
Source: rileywoods
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4. Build your 2026 campaign calendar with AI (Part-1)
This is a framework for building a 2026 campaign calendar without filling every month by default.
It focuses on deciding which months deserve pressure and which should stay intentionally light.
Most campaign calendars fail because they are built around dates, not buying behavior.
That pushes teams into reaction mode, constantly adding campaigns to “fix” short term issues instead of following a clear plan.
AI is useful here only if you force it to think differently.
Before campaigns, it needs your constraints:
Who buys from you
When they buy
How often do they come back
Where your real pressure points are
Here's the prompt I’ve used to create the campaign calendar:
Just copy it and fill in your numbers
You are a senior marketing strategist for a DTC brand.
Help me build a campaign calendar for 2026.
This is planning, not execution. Don't write copy, don't suggest subject lines, don't assign exact dates.
Just help me decide:
- Which months actually deserve campaigns
- How much pressure each month should carry
- What types of campaigns should exist, if any
Think in constraints, not activity.
---
Brand context:
Product category: {your category}
Primary buyer: {who actually buys this}
Average order value: {AOV}
Repeat purchase window: {how many days between orders}
Current email list size: {number of subscribers}
Current SMS list size: {number of subscribers}
Margin comfort: {low | medium | high}
Inventory flexibility: {tight | normal | loose}
2026 revenue target: {your target}
Last year's performance (if available):
- Best performing month: {month and why it worked}
- Worst performing month: {month and why it struggled}
- Any seasonal patterns: {describe if known}
Current challenges:
{List 1-3 specific challenges - e.g., "High CAC on paid ads", "Low repeat rate", "Inventory stockouts in Q4"}
What worked in 2025:
{List 1-3 things that actually drove revenue - e.g., "Reactivation emails to 90+ day lapsed", "BFCM early access for VIPs"}
What didn't work in 2025:
{List 1-3 things that failed - e.g., "Valentine's Day campaign - no demand spike", "Summer flash sales - list fatigue"}
---
First, tell me how this business actually makes money. Focus on buying behavior, not brand language.
Then, classify demand across the year:
- Which months are heavier
- Which are moderate
- Which should be intentionally lighter
Give me one short reason for each month based on the context I provided.
Next, for months that deserve activity, define campaign slots:
- Heavy months get 2-3 slots max
- Moderate months get 1-2 slots
- Light months get zero or one optional slot
For each slot, tell me:
- Type of campaign
- Main objective
- Primary channel
Then evaluate holidays. Only include a holiday if:
1. Buying intent is actually there (based on last year's data or category behavior)
2. It doesn't conflict with something more important
3. It aligns with the repeat purchase window
Finally, give me one simple table:
- Month
- Campaign slot
- Focus
- Why this exists
Keep it concise. This should read like a planning doc, not a brainstorm.
I recommend building this as a CustomGPT.
But wait, now what do you do with this output?
That’s what we’ll dive into in the paid section.
I’ll also be sharing 3 templates:
Campaign brief template
Dependency Map
Quarterly Review Checklist
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