Don’t make this mistake on Meta in 2026

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If you're paying $50K monthly to international suppliers via bank wire or Wise, you're missing out on $12,000 annually in card rewards. And that's just with 2% cashback.

Add in the fact that you're giving up 30–45 days of float every single payment, and the actual cost is way higher. That’s what Melio is changing.

You can now pay international vendors by card—even when they don't accept cards. Your supplier gets funds in their local currency within 1–2 days. You earn your normal rewards and keep cash in your account longer.

Same suppliers. Same currencies. Better economics. 💱

Right now: Make your first international credit card payment of $1,000+ in your vendor’s local currency and get a $500 gift card. Limited to 100 brands, ends March 31.

Meta rolled out Andromeda in late 2024. It broke every campaign structure advertisers relied on.

Why? The old system used basic demographics.

Andromeda uses machine learning models 10,000x larger to match ads based on real-time behavior.

What stopped working:

What works now:

The algorithm needs creative diversity to learn.

Same image with different text? Meta sees it as the same ad and punishes your CPMs.

Example: Don't test "Save 20%" vs "Get 20% off" with identical images.

Test completely different angles - product demo vs customer testimonial vs lifestyle shot.

If your costs have doubled lately, this could be a big factor.

Source: Social Media Examiner

Evoluta analyzed 500 top beauty ads in 2026. The winner? Raw UGC demos.

The Data:

Consumers spot overproduced ads instantly. They scroll past them. UGC shot on an iPhone with real people applying products? They stop and watch.

The specific format you should test if you aren’t already: Demonstration UGC. Show someone actually using the product. And keep it raw.

53.5% of all winning UGC videos were demo-focused. People need to see how it works, and not just hear you describe it.

Highly polished professional videos showed creative fatigue faster than UGC. Shorter runtime, less engagement, and burned out quicker.

If your ads look too perfect, they're possibly costing you a lot more money to acquire a customer.

Source: Evoluta Agency - 2026 Beauty Ads Report

ReferralCandy analyzed DTC failures. One mistake accounts for 45% of them.

Undercapitalization.

Founders consistently underestimate how long profitability takes.

The mistake: Planning for 6-12 months. You need 18-24 months.

Founders underestimate the marketing costs to acquire customers. They assume sales will ramp faster than reality. They don't account for iteration cycles before product-market fit.

If you’re launching:

The data is clear: 100 customers who love your product beats 1,000 who feel lukewarm.

Focus on product-market fit before scaling. Most founders scale too early and run out of cash before finding it.

Source: ReferralCandy

Founders spend too much time drafting the same kinds of messages. Wispr Flow turns spoken thinking into final-draft writing so you can record investor updates, product briefs, and run-of-the-mill status notes by voice. Use saved snippets for recurring intros, insert calendar links by voice, and keep comms consistent across the team. It preserves your tone, fixes punctuation, and formats lists so you send confident messages fast. Works on Mac, Windows, and iPhone. Try Wispr Flow for founders.

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