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Good morning!
In today’s newsletter,
Outrank competition this holiday season with micro-influencers
Stop treating your best customers the same as other buyers
Amazon’s 9-image rule
My favorite pattern for writing “Empathy-First Ads”
This issue takes 2 minutes to read.
Let’s dive into it👇
Grow without ads
1. Outrank Competition This Holiday Season with Micro-Influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
BFCM Playbook
2. Stop treating your best customers the same as other buyers
Your VIP who's ordered 6 times shouldn’t wait until Friday for the same deal as someone who's never bought from you.
That's how you lose them.
Launch your BFCM offer to top customers 3-5 days before the official start date.
Credit: Chew On This
Amazon
3. Amazon’s 9-image rule
Amazon gives you 9 image slots.
Use all 9 and see 300% more engagement.
Some examples of image formats:
Hero image (white background)
Different angles
Scale shot (show size)
Feature callout (text overlay)
Lifestyle (product in use)
Detail/close-up
Side-by-side comparison
Credit: Emplicit, RepricerExpress
Ad Vault
4. My favorite pattern for writing “Empathy-First Ads”
Start by acknowledging the reader’s pain
Affirm their emotional need
Introduce your product as the solution
Reassure them with proof or credibility
Have questions or feedback? You can write to [email protected]