Advertise to 39,253 E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
Good morning!
In today’s newsletter,
How to earn rewards on international supplier payments
Why 80% of your PDP visitors never add to cart
AI Launch Codes: Hiring an AI CFO for your store
This issue takes 3 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Rewards
How to earn rewards on international supplier payments
The brands with the cleanest cash flow have stopped using bank wires for international suppliers.
❌ Old approach:
Wire money → cash leaves immediately → supplier gets paid in 3-5 days → zero rewards earned → unhappy vendor who pays the fee. Everybody loses.
✅ New approach:
Pay by card → supplier gets paid in 1-2 days → you keep cash for 30-45 days → earn 1.5-2% cashback automatically → happy vendor gets paid faster in their currency. Everybody wins.
The difference at scale:
$50K monthly spend = $12K annually in rewards
$100K monthly spend = $24K annually in rewards
Plus you get 45 days of float on every payment instead of losing cash immediately.
Your vendors still receive payment in their preferred currency (CNY, INR, MXN, EUR, and more). They actually get paid faster than traditional wires. You just structured it smarter.
If you're sourcing internationally and not earning rewards on those payments, you're giving away margin for no reason. Try Melio and you can start collecting those rewards.
Limited offer: First international credit card payment of $1,000+ in your vendor’s local currency with Melio gets you a $500 gift card. First 100 brands only.
Conversion Lab
Why 80% of your PDP visitors never add to cart
Why? They can't quickly figure out if your product solves their problem.
Your PDP is hiding what matters in paragraphs of text.
Visitors scan for 3-5 seconds, don't find clarity, and bounce.
Here's what Stuti (CRO expert) recommends:
A Scannable structure that prioritizes conversion drivers.
Neutrogena before vs. after:
What changed:
Above the fold:
Badges showing what problem this solves (acne-prone skin)
2-line benefit statement instead of paragraph
Clinical proof visible in product image ("94% users felt reduced acne")
In the details:
Bullets replaced paragraphs
Key benefits with checkmarks, not sentences
Service USPs right below CTA (delivery time, free shipping)
Result: Visitor knows in 5 seconds if this is for them.
One change you can make today: Replace your product description paragraph with 3 bullet points. Each highlighting one benefit.
Not: "This powerful acne formula gently cleanses deep into pores..." Instead:
Prevents future breakouts
Won't overdry or irritate skin
Dermatologist recommended
The easier you make the decision, the higher your add-to-cart rate.
Post Credit: Stuti Kathuria - Read the entire post
If you are struggling to improve your conversion rates, just reply to this email and ill connect you to Stuti. She has helped some of our subscribers and they have seen an average conversion lift of 25%
Just hit reply.
I Asked Claude to Build My 2026 Plan. It Found the Risk I Missed.
Founders usually know their revenue. But very few know if they're actually safe.
Here's what I mean.
You can tell me your monthly revenue. You probably know your profit margin. But can you answer these three questions at the same time:
Are we actually profitable?
Do we have enough cash to survive a bad quarter?
How much can we grow without running out of money?
Most founders know one. Maybe two. Almost never all three at once.
That's how profitable brands still die.
So I built an AI CFO.
Not a dashboard or a spreadsheet. An actual AI employee whose only job is to think like a CFO who's survived cash crunches, weathered seasonality, and watched founders spend themselves into trouble.
Then I opened a chat and gave it a short brief:
Then I let it work.
What it surfaced
The AI CFO immediately called out something that was missed:
$2.89M in 2025 revenue
~$1.26M in net profit
113% cash collection vs revenue
That last number looks great, right?
Wrong.
The CFO explained: "You collected more cash than you sold because platforms settled last year's receivables. This will not repeat in 2026."
I would've missed that.
Then it flagged the real risk
The CFO didn't stop at revenue. It zoomed straight into concentration risk:
~37% of revenue from one SKU
~68% from top 3 SKUs
Translation: One demand shock → instant damage.
And then it built the entire plan
Without me guiding it further, the CFO produced four files:
Executive Summary – One brutal page. Start here or don't bother.
Full 2026 CFO Plan – Conservative, Base, and Aggressive scenarios with monthly targets, cash timing risks, SKU dependency analysis, and non-negotiable guardrails.
Monthly Tracker – The thing you update once a month to stay alive.
Desk Reference Card – A one-page rulebook that tells you when to scale, when to freeze, and when you're in danger.
This wasn't hand-edited. This came straight from the AI.
You can see the actual Claude conversation here.
Within that conversation, you can access the entire plan it generated by clicking on the “Presented 4 files”, or If you’re unable to find it, you can access it here.
The most important part
The CFO didn't hype growth. It did the opposite.
It told me exactly:
Which months will feel good but lie to me
Which months will quietly kill me
How much cash must exist by March 31 to survive Q2
What rules can't be broken, even if revenue is up
This is what a real CFO does.
What this proves
AI gets powerful when you stop asking it for "analysis" and start giving it a role, context, and authority. Because of which, the output was fully structured.
In the paid section, I'll show you:
How the CFO AI employee was structured
What context it was given upfront
How I set it up so it doesn't hallucinate or hype
The exact master prompt that defines its behavior, etc.
From this CFO, you’ll also get:
The full CFO plan
The monthly tracker
The desk reference card
The operating cadence to use this all year
Your AI Launch Codes subscription includes 1 free month of Magicals.
Magicals builds complete, end-to-end email campaigns for ecommerce brands. You connect your Shopify store, and it designs full campaigns you can push straight into Klaviyo and send.
This post is for paid subscribers
We built AI Launch Codes to help you scale smarter. We test AI tools, build workflows, and write prompts—so you don’t have to. But testing takes time, money, and effort. This paid upgrade helps us keep experimenting, while you get the winning playbooks delivered straight to your inbox.
UpgradeWhy You’ll Want It:
- Use AI to scale faster, cut costs, and boost efficiency
- Ready to use workflows, automations and prompts
- Real world use cases, no theory