In partnership with
Advertise to 38,023 E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
Happy Friyayyy!
In today’s newsletter,
Why timing post-purchase emails matters
Stop overcomplicating things
Don’t ignore your slowest orders
This issue takes 2 minutes to read.
Let’s dive into it👇
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Retention Recipe
1. Why timing post-purchase emails matters
I recently ordered supplements from a brand.
A few days later, I received an email: "Hope you’re enjoying your supplements! Please rate the product."
Great email…except I hadn’t received my product yet.
By the time my supplements arrived, that email was buried in my inbox, forgotten.
I wasn’t going to search for it to leave a review.
Timing is everything with post-purchase emails.
Tools like Wonderment track delivery dates and automate your post-purchase emails.
The setup is simple:
You don’t have to build anything from scratch
Wonderment’s support team will clone the entire flow inside your account and you can turn it on right away
Copy That Converts
2. Stop overcomplicating things
It features an endless loop video of people using the refillable compact, showcasing their product in action with a 4-word long copy.
4 words, that’s all.
And they’ve nailed it.
Why? Because they focused on one thing.
And that’s the secret.
Instead of listing every feature and benefit, they took a step back and said:
"What’s the core reason someone would buy this?"
So, what can you do?
Find your one thing:
What’s the one thing that makes your product stand out?
Say it in a few words.
Fulfillment Friday
3. Don’t ignore your slowest orders
You might be overlooking slow orders, assuming they’re isolated issues.
But they can create bigger problems down the line.
These are the orders that lead to customer complaints, refund requests, or a tarnished brand reputation.
Track your slowest orders and group them by where they’re going, who’s delivering, and when they’re being picked up.
Once you group them together, you’ll see a pattern.
There’s always one issue that’s causing the delay.
Then fix that one thing causing the problem:
If certain carriers are causing delays in a specific area, then switch to a more reliable carrier for that zone.
If your orders are missing the scheduled pickup time, then adjust the pickup time to match the truck's schedule.
If your warehouse location is far from the delivery destination, then routing orders from a closer warehouse will reduce transit time and speed up delivery.
Can you scale without chaos?
It's peak season, so volume's about to spike. Most teams either hire temps (expensive) or burn out their people (worse). See what smarter teams do: let AI handle predictable volume so your humans stay great.
Have questions or feedback? You can write to [email protected]