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Good morning!
In today’s newsletter,
What’s next is almost here.
Find your competitor's real winning ads
Your shipment is probably less insured than you think
Use LinkedIn Learning to drive revenue
Your competitor's growth lead already saw the spend spike.
This issue takes 2 minutes to read.
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What’s next is almost here.
On July 16th at 1PM ET, beehiiv is going live with a look at the future of publishing, audience growth, and digital business.
What started as a newsletter platform has evolved into something much bigger: a place where creators and brands can grow, monetize, and own their audiences without stitching together half the internet to make it work.
The next chapter starts live at the Summer Release Event.
Join us to see what’s coming next.
Meta
Find your competitor's real winning ads
You open Meta Ads Library, type in a competitor's name, and see 220 results.
One ad has been running for 8 months straight. Looks like a winner, right?
Except it might have gotten zero clicks the whole time.
Here's what actually happens inside an ad set.
A competitor uploads 15 different ad variations into one ad set.
Meta's delivery system picks favorites fast — usually 1 to 3 ads get almost all the budget. The other 12 sit there, active, doing nothing.
So when you scroll Meta Ads Library sorted by which ads have been live the longest, you can't tell which ones are those 1-3 real winners.
What you should do instead:
Sort ads by impressions, high to low. That number tells you how many times an ad actually got shown to people. Combine that with how long it's been running, and you get a real signal.
Here's how to check a competitor:
Go to Meta Ads Library and search the competitor's name. Set location to "All" — this filters by where ads are shown, not where the competitor is based, so narrowing it to your own country will hide most of their ads.
Set ad status to include both active and inactive, since a lot of their best performers may not be running anymore. Then sort by impressions, high to low.
Start at the top. Those are the ads that got real budget and stayed there. Click into a few, look at the hook, the creative angle, and the landing page it links to. That's what to model.
Action Summary:
Go to Meta Ads Library and search a competitor's name
Set location to "All" and status to "Active and inactive"
Sort results by impressions, high to low
Study the top 3-5 ads: hook, creative, and where the CTA button leads
Credit: Ben Heath
Fulfillment Friday
Your shipment is probably less insured than you think
You think your shipment is insured. The carrier's liability caps out around $100 per parcel.
Every carrier and warehouse is legally required to carry limited liability insurance, so most brands assume their goods are covered in transit. They are, technically.
This was brought into the spotlight last year when the Ever Lucid lost cargo in the Callao Port, leaving e-commerce sellers searching for answers in the hopes of recovering the cost of their products.
The problem is what “covered” actually means: it pays only if the provider is proven negligent, the caps are low, and over 50% of those claims get rejected.
Here's what limited liability pays out:
Shipment type | Liability caps out at |
Parcel carriers | ~$100 per item |
Ocean carriers | ~$500 per container |
Domestic air | ~$0.50 per lb |
LTL freight | ~$0.50 per lb |
Now the math.
Lose an ocean container of premium goods worth $150,000, and the carrier owes you about $500. All-risk (marine) cargo insurance would cover the full $150,000, runs 1-3% of cargo value (roughly $1,500 to $4,500 a year), and settles in about 30 days instead of months. (Reading your coverage limit for the first time during a claim is a bad moment to learn the difference.)
Limited liability was never designed to make you whole. It was built to cap the carrier's exposure.
Nick Bartlett | Co-Founder @ Wayfindr | The tech-enabled 4PL logistics partner helping global brands scale effortlessly
Use LinkedIn Learning to drive revenue
Most people forget LinkedIn Learning exists.
They buy Premium for networking features and never open the learning library.
The fastest-growing professionals are usually not the smartest people in the room. They're the people learning new skills faster than everyone else.
LinkedIn Learning gives you access to thousands of courses covering sales, marketing, leadership, AI, operations, and management. The problem is most people use it randomly.
A good approach is to tie learning directly to business goals.
If your goal is to improve sales, build a learning plan around prospecting, negotiation, and objection handling.
If your goal is to improve marketing performance, focus on copywriting, analytics, and customer acquisition.
Action Summary:
Identify one business goal for the next quarter.
Find three LinkedIn Learning courses directly related to that goal.
Schedule dedicated time each week to complete them.
Apply one lesson from each course before starting the next one.
Your competitor's growth lead already saw the spend spike.
While your team is still in standup, the other growth lead already got the alert. Viktor is an AI employee that lives in Slack. It watches your Meta and TikTok spend overnight, flags the underperformer by 7am, and drafts the new brief before your first meeting.
Have questions or feedback? You can write to kaushal@dtcdailynews.com