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Good morning!

In today’s newsletter,

  1. Earn a $500 gift card for your first international payment with Melio

  2. Why Your Quiz Funnel Isn't Converting

AI Launch Codes: AI Employee - Hire An Operations Specialist

This issue takes 3 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

Rewards

Earn a $500 gift card for your first international payment with Melio

If you're sourcing internationally, there's a 2% margin improvement sitting in your payment stack that most brands aren't capturing.

Here's what's happening:

You pay suppliers $50K-$100K+ monthly via bank transfer. Cash leaves immediately. You earn zero rewards. Payment takes 3-5 days to arrive. 🥱

The better play:

Pay those same suppliers by credit card with Melio. They receive funds in local currency (faster than wire transfers). You earn 1.5-2% cashback and defer payment 30-45 days. 🥱

The math:

  • $30K monthly → $7,200 annual rewards

  • $75K monthly → $18,000 annual rewards

  • $120K monthly → $28,800 annual rewards

That's pure margin improvement with zero change to your supplier relationships or product costs.

Plus you consolidate international and domestic payments into one dashboard. Better reconciliation, better visibility, less admin work.

It’s worth testing Melio if you're spending $20K+ monthly on international inventory.

Limited time: Make your first international credit card payment of $1,000+ in your vendor’s local currency and get a $500 gift card. Limited to 100 brands, ends March 31.

Conversion Lab

Why Your Quiz Funnel Isn't Converting

Quiz funnels usually fail when they're generic.

BUT, they convert extremely well when they're hyper-specific.

Ash Melwani breaks down why: the first questions need to address exactly why someone clicked your ad.

Take collagen. You're not just selling "collagen." You're solving hair breakage, or joint pain, or skin elasticity, or gut health. Each angle is a different customer with a different problem.

Your ad says "stop hair thinning." Your quiz's first question should be about hair thinning, not a generic "what's your biggest health concern?"

This creates the "oh wow, this really is for me" moment.

Then the quiz's job shifts. Get them to acknowledge they have a problem and they're ready to fix it. Once they're in that state of mind, hit them with your offer.

The formula: Targeted ad → Quiz that mirrors that specific angle → Problem acknowledgment → Solution readiness → Strong offer.

When these align, you get higher conversions.

But if you’re someone that isn’t convinced that having quizzes would barely make a difference on conversions, check out what Cody has to say about it:


How I built a Q1 & Q2 inventory plan with my Ops Specialist

Inventory planning is one of those things that never feels broken until it already is.

A SKU sells faster than you expected. Your dashboard says inventory looks fine, but when you dig in, you realize you should've reordered two weeks ago. Or you place an order based on old data and end up with too much stock sitting in a warehouse for months.

The problem isn't that you're making bad decisions. It's that you're making decisions with incomplete information. You kind of know how fast things are selling, how much inventory you have, and when you need to reorder. But all that information lives in different places - reports you don't check often enough, spreadsheets that don't talk to each other.

So you end up reacting instead of planning.

I wanted to see if I could change that. Instead of asking AI random questions, I gave it my actual inventory data and asked it to help me build a proper inventory plan for Q1 & Q2, 2026.

Not guesses or gut feelings. A real plan based on our numbers.

Here's the full conversation I had. And here's the full plan for Q1 & Q2 it built me.

It's a working plan that shows:

  • The assumptions it used (growth rate, lead times, etc.)

  • Quarterly demand projections

  • Current inventory levels (on-hand, inbound, unusable)

  • Exactly what needs to be ordered and when

  • And a lot more critical things that we, as humans, could potentially miss out

I personally felt it was brilliant! This is something that would otherwise require you to go through multiple sheets and hit your head, or to get everything right, you’d need a dedicated employee for this, if not multiple, depending on the scale you operate at.

No dashboards to set up and neither would you have to do any manual calculations. Just clear answers to the questions that usually only get answered after something goes wrong.

This is what inventory planning should look like when you're not constantly putting out fires.

A few things to notice

The ops specialist didn't just run calculations. It asked clarifying questions first. Every number in the output ties back to a specific assumption, so nothing is hidden. And it treated inventory properly by separating on-hand, inbound, and unusable stock instead of lumping everything together.

The output isn't meant to be final. It's a plan you can adjust and pressure-test based on what you know about your business.

If ops has caught you off guard before, this is usually why. And this is what it looks like when it doesn't.

If you’d like to access the entire process of how I set it up, the prompts, the files, and other things to keep in mind, upgrade to AI Launch Codes for just $17/Month.

To continue reading…

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