How AI helped us increase website traffic by 45%

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BFCM traffic is expensive.

But most merchants kill their conversion rate with these five merchandising mistakes:

❌ Bestsellers buried on page 6
❌ Sold-outs featured above the fold
❌ Collections sorted alphabetically (not by performance)
❌ No real-time data to spot winners
❌ Manual merchandising that can't keep up with BFCM chaos

The Fix?

Smart merchants use data-driven merchandising to get high-converting products in front of shoppers. Fast.

✔ Pin proven winners to row 1
✔ Demote sold-outs automatically
✔ Boost trending SKUs based on Units/Hour + CVR
✔ Build collections that match your ad promises

We built a free BFCM Merchandising Playbook that walks through exactly how to set this up, plus checklists, templates, and a daily "war room" runbook your team can use.

Inside: collection architecture, KPI tracking, real-time triggers, and automation strategies that turn peak traffic into peak sales.

👉 Download the Free Playbook

There’s been a lot of noise around Meta’s Andromeda update lately.

We’ve broken down everything you need to know about this update in a detailed playbook.

We break down what the top experts are saying, what Meta expects from you and what you as an advertiser need to do to scale your account.

From everything we analyzed, one thing became clear: brands now need far more creative volume than before.

Meta now rewards brands that feed it more creative variety, and many of the experts report launching 20–50 new ads every week.

But as a brand, how do you keep up with this volume without burning through your budgets?

You’ll end up spending more on creatives than the actual ad spend. Here’s the shift we’re seeing.

More brands are moving away from freelancers or in-house hires and switching to 'design subscription services'. It's zero overhead cost and you're able to get a quality designer almost instantly. With the creative volume Meta now demands, it turns out to be even cheaper and more reliable than using a freelancer.

Delesign, one of the leading design subscription services costs just $599/month which gets you 3-4 creatives a day. You're looking at just 8-10$ per creative.

If you’re struggling to keep up with the creative load Meta now demands, this is one of those rare fixes that actually works.

You can speak to the Delesign team about how it might work for your brand — mention DTC Daily to get 20% off.

👉Book a call

We’ve tested an automation that runs our blog from research to publish.

It picks topics, writes, optimizes for SEO, builds links, and pushes it live on Shopify—no manual effort needed.

After 4 months, the results are clear

In today’s paid section, I’ll walk you through:

Find the workflow at the end of this newsletter.

Test it free for 7 days. Love it? Keep it for $10/month. Cancel anytime.

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