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In today’s newsletter,
A free newsletter with the marketing ideas you need
How Bombas increased conversion rates with customer reviews
What brands can learn from Taylor Swift’s community strategy
AI Launch Codes: Hire your AI Analyst today for $0
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Conversion Lab
How Bombas increased conversion rates with customer reviews
Bombas discovered something specific: products with 50+ reviews converted 58% better than those with fewer reviews.
Not 10 reviews. Not 30 reviews. But 50+ was the threshold where the conversion rate jumped significantly.
What They Did:
Put reviews front and center on product pages. Featured customer photos and stories across social media. Shared their "buy one, donate one" impact to build trust.
The Results:
58% higher conversion for products with 50+ reviews
25% overall conversion rate increase
39% boost in customer retention
Below 50 reviews, customers are skeptical. At 50+, the volume signals "lots of people bought this and liked it." It crosses the trust threshold.
How to Get There Fast:
Email post-purchase customers on day 10 (after they've used the product)
Offer a small incentive ($5 off next order) for verified reviews
Make leaving a review stupidly easy (1-click from email)
Feature photo reviews prominently (people trust seeing real customers). You can also offer additional incentives to upload media attached to reviews.
The Goal: Get your hero products to 50+ reviews first. But always make collecting reviews a priority even past that point.
According to Okendo’s Ecommerce Trust Report, 95% of consumers say they believe reviews are important when making a purchase decision.
Source: Malavika Sharma
Pod Bites
What brands can learn from Taylor Swift’s community strategy
Ken Hughes, the King of Customer Experience and author of Taylor Making, reveals how Taylor Swift built the highest-grossing tour in history—not through better music, but by creating a community so loyal, fans tattoo her brand.
Before her Eras Tour, Taylor spent years building an engaged fan base, using connection and ritual to turn her fans into a tribe.
In this episode, Ken Hughes breaks down how Taylor used connection to drive loyalty and create a brand that feels personal.
👉 Invite your community into your process and make them part of the journey.
👉 Create shared experiences that make your audience feel like they belong, from special moments to branded traditions.
👉 Go beyond the transaction—focus on emotional connection and creating memorable experiences that customers want to talk about.
👉 When the product is gone, your community should still stand strong. Build a brand that lives in people’s hearts, not just their shopping carts.
If you're scaling but haven’t built a loyal, engaged community, this episode will reshape how you think about growth.
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
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Hire your AI Analyst today for $0
DTC teams are overwhelmed with data—orders, ad reports, SKU-level details—but it often doesn’t drive action.
You look at the numbers, yet:
Nothing feels urgent.
Every channel claims it’s working.
Revenue looks fine, but cash flow feels tight.
The problem? The gap between data and decisions.
Most analysis tells you what happened. Few answer what actually deserves attention right now.
Our AI Analyst is built to close that gap by:
Ranking problems, not just listing them.
Highlighting trade-offs you might miss.
Focusing on what matters now.
This AI employee answers one question:
What deserves attention right now?
A quick note on making this visual
After the initial analysis, I asked the Analyst to make the output visual.
It converted everything into a SKU-level table that made the problem obvious at a glance:
• revenue vs ad spend
• break-even CAC
• contribution profit per SKU
When you see it laid out like that, prioritization stops being subjective. We’ll unpack this properly in the paid section.
We also have a bonus for you in the paid section, on how you could use Claude MCP servers to chat and analyze directly from your Claude Chat. And you won’t have to pay a single dollar to set it up.
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