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Happy Fridayyy!
In today’s newsletter,
Outrank Competition with micro-influencers
Do you hate peeling potatoes as much as I do?
Make creators want to work with you (without paying cash)
3 fulfillment mistakes that kill customer trust forever
This issue takes 2 minutes to read.
Let’s dive into it👇
Grow Without Ads
1. Outrank Competition with micro-influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
Ad vault
2. Do you hate peeling potatoes as much as I do?
I thought I was watching a cooking hack until halfway through, I realized it’s actually an ad for Graza olive oil.
This is what stealth ads look like.
They don’t look like ads because they feel native to the platform.
Takeaway:
Create the kind of content people already love on social media and then weave your product into it naturally.
Community Center
3. Make creators want to work with you (without paying cash)
Here’s how brands like Gymshark did it: instead of cash, they offered co-creation.
Gymshark collaborated with Whitney Simmons to build an entire collection together.
What you can offer:
Equity stakes – Give creators ownership in the product or brand.
Co-created products – Build something with them.
Creative challenges – Involve them in fun brand projects.
Revenue share – Let them earn from sales their influence drives.
Have questions or feedback? You can write to [email protected]