How one email slip-up could hurt your revenue—and how to fix it

Happy Wednesday!

While thunder rumbles outside my window, I’m excited to bring you fresh insights and updates that will brighten your day.

In today’s newsletter,

• Find your 3-day game plan for customer growth

• Ibrahim shares how to turn Reddit posts into viral ad hooks under 10 minutes

• Hana breaks down why one Ugg reel hit 3.5M views and another fell flat

• Read how Andie acquires Richer Poorer to expand into menswear

• Wrapping up, Ibrahim teaches how to turn Reddit threads into ad-ready hooks in his step-by-step workflow

This issue takes 6 minutes to read.

Let’s dive into it👇

Retention

Your 3-day game plan for customer growth

Customer loyalty is the one metric that makes everything else easier.

And in 2025, it’s not just important…it’s urgent.

Loyalty Connect 2025 is happening online from June 10 to 12, and it’s built for ecommerce leaders who want smarter, more sustainable growth.

Free, virtual, and only 2 hours a day!

Here’s the daily lineup:

🔹 Day 1 – June 10: Urgency check

Learn why brands that fall behind on loyalty this year may not recover.

🔹 Day 2 – June 11: Beauty & fashion insights

Get behind-the-scenes strategy from some of the most competitive industries in ecommerce.

🔹 Day 3 – June 12: Future-proofing retention

New research, upcoming LoyaltyLion features, and tactics from the tech teams behind top brands.

I’m always looking for ways to do more with less, and this felt worth a share.

AI Launch Codes

Turn Reddit posts into viral ad hooks under 10 minutes

Found a post where a founder accidentally sent “we miss you” emails to recent buyers.

Dropped it into ChatGPT with a custom prompt and got back 10 usable hooks like:

• “When email automation turns into brand damage”

• “This email cost us 50 customers”

• “Don’t let this happen to your Klaviyo setup”

It’s an easy way to go from zero ideas to hook bank without staring at a blank screen.

Want the full prompt + workflow?

From the feed

Why one Ugg reel hit 3.5M views and another fell flat

UGG’s Women’s Tasman X Boot is a hit thanks to its comfort, weatherproof design, and TikTok buzz. Let’s explore why some videos go viral with millions of views, others fall short.

🥇The High-Performing Reel: 3.5M+ Views

ugg

2M followers

View more on Instagram

• It starts like a recipe video with a baking tray but quickly shifts to Ugg boots, grabbing attention with a surprising twist.

• The cake transforms into a boot with a smooth transition that make the video fun and engaging.

• The ending ties everything together with appealing visuals, satisfying transitions, and sounds.
  

🥉The Lower-Performing Reel: 185K+ Views

ugg

2M followers

View more on Instagram

• It has a weak hook as it starts with just peach emojis on screen.

• It shows an unboxing, but it feels ordinary and lacks curiosity and emotional connection.

Conclusion:

If you’re a brand creating short-form content, remember:

→ Use a familiar setup, but add a twist.

→ Focus on visuals and sounds that trigger curiosity or satisfaction.

→ Make sure every video has a beginning, middle, and end.

See you next week,
Hana

Insights for the day

Andie acquires Richer Poorer to expand into menswear

DTC swimwear brand Andie acquired basics label Richer Poorer in a self-financed deal, marking its first step into menswear and multi-category lifestyle branding.

Founders, use acquisitions to quickly expand into new markets and diversify your offerings.

Continue reading →

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