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Happy Tuesday.
If you’ve been wondering what’s actually working in DTC right now, today’s edition features a marketing stack that’s delivering real results.
In today’s newsletter,
Check out our top 3 recommended reads
Learn why this ad’s been printing sales for 1300+ days
Is DTC cracking or correcting?
And finally, the unfiltered Dad Gang marketing stack
This issue takes 4 minutes to read.
Let’s dive into it👇
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Recommended Reads
Learn what to fix before the sales surge
How to create it and why you need one
Learn from 6 ecom brands acing referral ecommerce strategy
Ad Breakdown
This ad’s been printing sales for 1300+ days
This ad has been running since Oct 9, 2021. That’s over 1300 days.
No voiceover. No fancy edits. No long copy.
Here’s why it works:
Raw demo: Shows strength, grip, and durability in seconds
No language barrier: Text is in Italian, but the visuals do all the talking
Timeless simplicity: No script, just proof. And it still converts
Sometimes, the grittiest ads are the ones that last longest.
Here’s what you can steal:
A demo is better than a feature list. If you can prove it in 5 seconds, don’t explain it in 20.
Don’t fear going “too raw” — gritty, real footage can beat polished UGC.
No script? No problem. Soundless autoplay needs strong visual metaphors.
Ecommerce
Is DTC cracking or correcting?
Taylor Holiday just dropped a late-night recap on whether the DTC ecosystem is cracking, or just correcting.
Shopify usage is dipping. Acquisition costs are climbing. And even Shopify’s President, Harley Finkelstein, joined the conversation.
It’s a quick 3-minute breakdown that’s worth your time.
Marketing
The unfiltered Dad Gang marketing stack
Bart just dropped a no-BS list of what’s actually working to grow DG. Daily content, real community, DPAs, and zero overthinking. The stack’s simple, but lethal if you execute.
Have questions or feedback? You can write to [email protected]