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Good morning!
If you’re tired of relying on discounts to boost AOV, today’s newsletter has some fresh, creative ideas you’ll actually want to test.
In today’s edition,
Check out our top 3 recommended reads
Ibrahim shares 3 ways to boost AOV without killing margin
Ash created this 7-step UGC playbook to turn TikTok into their biggest growth channel
This issue takes only 3 minutes to read!
Let’s dive into it👇
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Recommended Reads
Discover the biggest shifts in ecommerce for 2025 and get ideas to stay competitive.
A breakdown of who’s spending, how they’re shopping, and what you should be doing now to get ready.
Find out if better SEO equals more ChatGPT citations.
Optimization
3 ways to boost AOV without killing margin
You know, discounts are actually pretty easy thing to do, and they work. But they don’t always bring in higher AOV consistently.
Here are 3 things to kick-off that you could test it out:
1. Bundle by problem, not product
“Summer bundle” tells me nothing. “Gut reset kit” solves a specific pain.
Name the outcome, then stack the SKUs
2. Make your thresholds feel like perks
$65 = free 2-day shipping. $90 = early access to next collab.
Perks > boring discounts.
3. Post-purchase upsells
Still criminally underused!
Serve a $12 add-on after checkout. High margin, zero CAC, no discount.
Tools like Rebuy or AfterSell make it easy.
Alright folks, that’s it for today!
-Ibrahim
From the feed
How Obvi is turning TikTok into its #1 growth channel
Ash from Obvi reverse-engineered what’s working on TikTok by talking to top sellers. He built a 7-step UGC playbook after interviewing brands doing 8 figs on the platform. Smart move: don’t guess; steal what’s proven.
Step 1: Cast a wide net for creator sourcing.
We’re pulling from:
→ TikTok Shop affiliate center with automated bots for outreach
→ Insense Platform
→ AI-powered influencer seeding
→ Creator Discord Communities
Have questions or feedback? You can write to [email protected]