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Happy Wednesday!
Ever heard of tree prompting? If not, you’ll find something special in today’s edition!
In today’s newsletter:
Checkout our top 3 recommended reads
Take this quiz to understand how well you really know your customers
Ibrahim teaches how to boost your AI outputs with tree prompting techniques
Hana breaks down the strategy behind 1.7M vs 20K views
Meta just made it harder for hackers to hijack your ads and how you can use this
AI Launch Codes (For Premium Users Only):
Ibrahim’s full prompt system for DTC copy
This issue takes 6 minutes to read.
Let’s dive into it👇
Recommended reads
7 tips for summer Meta & TikTok ads to boost engagement and conversion
The step-by-step guide to boosting conversions
Reduce cart abandonment with these effective shipping strategies to increase conversions
Customer insights
How well do you really know your customers?
You’re making decisions every day — about campaigns, messaging, launches, and pricing. But how confident are you in the customer insight behind those moves?
This 2-minute quiz reveals what’s working, what’s missing, and how your team stacks up when it comes to truly understanding the people you’re selling to.
Built by The Jenny Project, the quiz helps DTC founders and marketers pinpoint blind spots in their current process and walk away with a tailored report: what you’re doing right, where you’re stuck, and how to improve fast.
It’s free, quick, and built for sharper, faster decisions.
AI Launch Codes
Boost your AI outputs with tree prompting techniques
AI is not magic. It’s leverage. But only if your prompts are clean. That’s why teams are hiring prompt engineers.
One of the most important prompts you’ll ever write is tree prompting.
Tree prompting helps me get outputs I can use.
You break the prompt into branches, each one does a specific job. Then you pick what hits and assemble the final piece.
Say you’re launching a $120 serum. No discounts. Needs to feel premium.
Here’s the tree:
Positioning
“Why would a high-income shopper switch from the vitamin C serum they already use?”
Subject lines
“Give me 7 subject lines that feel elevated but still create urgency. Max 7 words.”
Openers
“Write 3 punchy intro lines that lead with payoff. No fluff.”
CTAs
“Give me 3 CTA lines: one that builds curiosity, one that creates FOMO, one that feels exclusive.”
That’s it. You’re not writing one perfect prompt. You’re building a system that gives you clean, modular copy every time.
Want the full tree prompt system? Find it at the end of the newsletter.
For just $10/month, 7 days free trial.
Ad breakdown
The strategy behind 1.7M vs 20K views
Abib Cosmetics stands out as a minimalist, clean beauty brand focused on purity, skin health, and sustainability. In this post, I’ll compare a top video (1.7M+ views) with a low-performing one (20.7K views) to uncover what drives success.
🥇 The High-Performing Video: 1.7M+ Views
The video opens with a relatable, awkward moment—offering sunscreen to a stranger, making you curious about what happens next.
The outcome is satisfying as the stranger accepts the sunscreen and applies more, naturally building trust and interest in the product.
The familiar line “My mom told me not to take anything from strangers” sets the stage, and the ending flips it in a fun, memorable way, making you want to try the product.
🥉 The Low-Performing Video: 20.7K Views
The video shows how easy the sunscreen is to apply, but lacks a surprise, humor, or relatability to keep viewers engaged.
It attempts to show the sunscreen being reapplied over makeup, but there’s no tension about ruining the makeup, making it ineffective.
If you’re a DTC brand in beauty, here’s the playbook:
A little social awkwardness goes a long way.
Use setups your audience already knows — then twist them.
Show the product solving a real tension, not just existing.
Don’t just say it’s easy — let the viewer feel it through someone else’s reaction.
See you in the next one!
— Hana
From the feed
Meta just made it harder for hackers to hijack your ads
You should definitely use this. It's always better to be proactive than reactive, especially when it comes to managing finances.
The full prompt system for DTC copy
You’ve seen how tree prompting works. But here’s how to actually run it like a system, whether you’re writing a hero email, PDP copy, or a full launch sequence.
The full tree map (skincare example)
Let’s say you’re launching a $120 serum. No discounts. Needs to feel premium and perform.
Here’s the real tree:
This post is for paid subscribers
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