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Good morning!
If you’re not sure where to start with your GTM (go-to-market) plan, this issue is for you.
In today’s newsletter
Learn how Duolingo scales influencer campaigns with AI
Ibrahim shares the fastest way to build a go-to-market plan
Why these team pranks are marketing gold
Looking for better ad spy tools?
AI Launch Codes (For Premium Users Only):
Step-by-step GTM workflow
This issue takes 4 minutes to read.
Let’s dive into it👇
Marketing
How Duolingo scales influencer campaigns with AI
Still manually hunting for influencers?
Top brands like Duolingo and Bulk stopped doing that years ago.
Instead, they’re scaling effortlessly with Click Analytic.
Here’s what that looks like:
Discover creators by niche, lookalikes, or mentions
Automate outreach & follow-ups
Monitor ROI in real time, all in one place
AI Launch Codes
The fastest way to build a go-to-market plan
What to expect: a single prompt with 11 sections—covering positioning, channels, budget, KPIs, and more. All tailored to your brand. Just drop it into GenSpark and review the output.
Find the full prompt + workflow at the end of this newsletter.
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Ad breakdown
Why these team pranks are marketing gold
This reel got 827K views
The CEO's genuine "what is happening" reaction hooks viewers immediately—why are they even dressed up like contestants on Love Island for a meeting…
The plot thickens as other employees join in, acting like contestants—pulling the audience in as they wait to see the CEO’s reaction.
Another prank reel got 638K views
Employees change shirts each time they leave the screen—ending with one that matches their Craftmix flavor.
Craftmix’s startegy is simple: the content doesn’t feel like marketing but an inside joke you want to be part of.
Until next time,
Hana
Think this format isn’t for you? Think again. Get in touch to get some (free) ideas from me.
AI tools
Looking for better ad spy tools?
Some really good recommendations for this in the comments.
Check them out here.
Step-by-step GTM workflow
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