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Good morning!
In today’s newsletter,
Turn AI into your income engine
How to build a Reddit presence from zero
Stop trying to recover every abandoned cart
Stop drowning in AI information overload
AI Launch Codes: The AI tool that finds your next product and the factory to make it
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Turn AI into Your Income Engine
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Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve
Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.
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Organic Social Content
How to build a Reddit presence from zero
238 upvotes on a post calling out brands for disguised advertising.
The commenter said they now assume every new post is a secret ad.
That's the room you're walking into.
Reddit punishes lazy entry. Most brands are lazy because they skip three steps.
Lurk
Pick 3-5 subreddits where your buyers hang out.
Spend two weeks reading.
Watch what gets upvoted, what gets called out as spam, and how people talk to each other.
Moderators can see your activity history within their specific community. A brand-new account that suddenly posts a "question" is immediately suspicious. Two weeks of reading tells you whether your first post will land or get buried.
Learn
Start answering existing questions.
No links. No product mentions.
Just be the most useful person in the thread.
This builds karma within that subreddit specifically, not globally. High karma in r/memes buys you nothing in r/fintech. Do this for two to three weeks, five to ten answers total.
Leap
One team used their insurance company client's crash data to post in r/drivinganxiety showing that driving has been getting safer. The community is full of people anxious about being behind the wheel. 60+ upvotes. The product was never mentioned.
That's the formula. What does your company know that this community would find useful? Lead with that. Let the brand show up in your profile, not the post.
Action Summary:
Find 3 subreddits where your buyers ask questions and read them for two weeks — no posting
Answer 5 existing questions with no links or product mentions
Post one piece of original content using your company's data that addresses something the community already cares about
Ask yourself: would a regular member read this if they'd never heard of your brand? If no, rewrite it
Ask An Expert
What’s the biggest challenge in your business right now?
Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.
CRO
Stop trying to recover every abandoned cart
70% of carts get abandoned. Most brands treat that as the number to fix.
Baymard Institute data shows 43% of those people abandoned because they were just browsing, not because anything went wrong.
They were never going to buy. Chasing them with pop-ups and aggressive remarketing is wasted budget.
The real recoverable number is 57%.
So how do you tell a browser from a buyer?
Look at what they added and how much it's worth. Someone who adds a single low-value item is still considering. Someone who adds multiple items or a high-value product is ready to buy.
Those two people need completely different responses.
For your high-intent group, run this three-email sequence:
Email one — within the hour: show the exact items they left behind with product images and a single "return to cart" button.
Email two — 24 hours later: address the likely objection. For high-priced products, lead with customer reviews, your return policy, and shipping information.
Email three — 48-72 hours later: if they still haven't converted, offer a time-limited discount of 10-15% or free shipping.
The reason you hold the discount until email three: offering discounts too early can lead to a 30-50% increase in intentional abandonment over six months. Buyers learn to abandon on purpose and wait for the coupon.
Browsers get a different treatment: low-frequency retargeting over 7 days, no push, no discount. They're still in research mode.
Action Summary:
Split your cart abandoners by cart value and items added
Send high-intent abandoners email one within the hour: product images and a return-to-cart link, nothing else
Send email two at 24 hours: reviews, return policy, shipping info
Send email three at 48-72 hours only if needed: 10-15% off or free shipping, time-limited
Credit: Raphael Paulin-Daigle
Stop Drowning In AI Information Overload
Your inbox is flooded with newsletters. Your feed is chaos. Somewhere in that noise are the insights that could transform your work—but who has time to find them?
The Deep View solves this. We read everything, analyze what matters, and deliver only the intelligence you need. No duplicate stories, no filler content, no wasted time. Just the essential AI developments that impact your industry, explained clearly and concisely.
Replace hours of scattered reading with five focused minutes. While others scramble to keep up, you'll stay ahead of developments that matter. 600,000+ professionals at top companies have already made this switch.
The AI tool that finds your next product and the factory to make it
I had a product idea. I wanted to validate it.
So instead of spending a week on Google and Alibaba stitching together a picture that might still be wrong — I gave one brief to an AI tool.
This is the brief:
I expected an answer.
What I got instead was this:
It didn't answer the brief. It created a research plan.
4 tasks. In sequence. Each one feeding into the next. It ran them automatically while I watched.
Task 1 pulled signals from Amazon, Google Trends, Reddit, YouTube, and industry reports simultaneously. Not 1 source. Not 2. Minimum 3 independent source types — and it kept going until two consecutive rounds returned nothing new. Most AI tools stop after the first answer. This one stops when it runs out of things to find.
Task 2 ranked the opportunities. But here's the part I didn't expect.
For every positive signal it found — a growing trend, a market gap — it immediately searched for the opposite. The risks. The bearish argument. The complaints. It actively tried to break its own findings before presenting them to me.
Then it classified every opportunity into one of 4 categories with a specific action for each:
Safe Bet — proven demand, low complaints. Source it and move. High-Potential — buzz but undersupplied. Move before the market catches up. Red Ocean — big market, big complaints. Only enter if you can fix what's broken. False Trend — short-term spike. Run.
Task 3 went deeper on the winner. Market size. Competitor gaps. Why the white space exists. What specific SKUs to launch first, at what price, and why each one beats what's already on the market.
Then came Task 4. The part I genuinely didn't see coming.
It built a complete report with actual numbers. This is just the end summary
Then it moved to something I added in a second brief:
And this happened:
5 verified suppliers. US-based. MOQs. Certifications. Why each one fits the specific product. Draft RFQ emails ready to send.
I've been doing product research long enough to know what this normally costs. Two weeks minimum. $3,000–$5,000 for a decent market report. And it still doesn't come with the supplier list.
This ran in one session.
P.S. These agents are already pre-trained. So it runs this entire process on its own.
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