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Good morning!

You know when you see an interesting pop-up on a website and it actually makes you want to sign up? We’ve shared some cool ideas today to bring that same magic to your site, so people can’t resist signing up.

In today’s newsletter,

  • Top 3 recommended reads for you

  • How to fix your boring pop-ups?

  • Prime day crash: ad spend drops from $20k to $3k.

  • Did you catch our latest podcast?

This issue takes just 3 minutes to read!

Let’s dive into it👇

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Recommended Reads

Tip: Open the site on desktop and mobile, and appraise the site like you know nothing about the brand

“Many brands still view CRO as a reactive fix rather than a continuous growth driver.” Jin Ma shows how tracking customer lifetime value turns CRO into a unified, long-term growth strategy.

Tip: When it comes to images, a minimum of seven above-the-fold full-length, editorial, and detail shots show consumers the product and how to use it.

Conversion

Is your pop-up boring?

Whether it’s a circle, blob, or hand-drawn. Shape shifts attention.

If people aren’t signing up, your pop-up might need a little more spark.

From the feed

Why did the ad spend drop from $20k to $3k?

If delivery’s tanking, it’s mostly NOT your ad, and you’re not alone. But if your ads are bad, you need to check out yesterday’s AI Launch Codes edition here.

Podcast

Did you catch our latest podcast?


This episode features Roel Schatorjé, who shares how he scaled his business by turning eco-friendly products into a B2B success story.


Top takeaways from the episode:
Leveraging B2C sales for B2B growth
Approaching sustainability with a fun, customer-first angle
Building relationships through corporate gifting

Have questions or feedback? You can write to [email protected]

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