How to improve your store’s ranking with ChatGPT shopping

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A 2025 survey found around 61% of consumers are using general-purpose AI tools like ChatGPT or Google Gemini to shop online.

This means it’s more important than ever to optimize your product page for AI recommendations.

But here’s the thing: ChatGPT doesn’t "read" your product page the way humans do.

It looks for clear, structured information like price, availability, and detailed product descriptions.

If your store’s product page (PDP) is missing key details or has vague descriptions, the AI treats that info as unavailable, reducing your chances of being recommended.

How do I know this?
When I asked ChatGPT to find an organic lip balm under $25, it didn’t immediately recommend products.

It started asking me a full set of questions:

This means that these are the key attributes AI relies on to recommend products.

If your PDP is missing any of these details, it will likely have lower visibility and could be excluded from AI-driven recommendations.

So what can you do?

In today’s workflow, we’ll guide you through the exact steps to get your store ranked on ChatGPT, including how to enable crawlers, monitor ChatGPT traffic, submit your product feed, and optimize your product pages for maximum visibility.

Find the workflow at the end of this newsletter.

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