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Good morning!
In today’s newsletter,
Protect your revenue from chargebacks
The simplest way to stop wasting Amazon ad spend
The ‘accidental benefit’ framework for ad copies
Parke’s cost-effective pop-up strategy
This issue takes 2 minutes to read.
Let’s dive into it👇
BFCM
1. Protect your revenue from chargebacks
Chargebacks can be a major headache for new stores, but Chargeflow has you covered. Our Chargeback Protection Suite automatically fights disputes, so you can keep your hard-earned money where it belongs.
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Amazon
2. The simplest way to stop wasting Amazon ad spend
If your Amazon ads feel messy, the fastest way to fix is by checking where your money is going.
A mistake most brands make: they split the budget between search ads and display ads way too early.
Until your main search terms are profitable and stable, your budget should sit almost entirely on search.
This is because search ads work better as they target people who are already looking for your product.
Example of search ads
If you spend on display too early, you end up paying more to reach people who weren’t planning to buy.
Example of display ads
Here is the five-minute check for today:
Go to your ads manager and find the top three campaigns where you're spending the most money.
If one of these campaigns is a display campaign, do the following:
Check if the cost per click (CPC) and conversion rate of the display campaign are similar to your search campaigns.
If the display campaign is costing more per click or is converting fewer people into sales, move that budget back to the search campaigns.
If the display campaign is performing better, keep spending on it.
Copy That Converts
3. The ‘accidental benefit’ framework for ad copies
Yes, we’ve shared this copy before.
But we found a better way to help you actually use this in your product copy.
We used something called the ‘accidental benefit’ framework, which will help you arrive at headlines that make people go ‘whoa’
So how do you arrive from “75 vitamins” to “You’re going to need a smaller cabinet”?
1/ Start with a particular benefit:
75 vitamins, minerals and nutrients in one scoop.
2/ Ask “So what?” :
– You spend less money
– Your routine gets simpler
– You don’t need to buy multiple supplements
Most brands stop here, and that’s why they end up with basic, forgettable headlines.
But AG1 went deeper.
Four layers deeper.
Keep asking “so what?” until something unexpected appears.
One scoop replaces all your supplements, so what?
→ So you don’t need 10 different bottles anymore
→ So your shelf suddenly looks empty
→ So your cabinet now feels too big
→ So… you might actually need a smaller cabinet
And voila!
This is how you reach the accidental benefit.
Community Center
4. Parke’s cost-effective pop-up strategy
Parke pulled off 6 pop-ups in 6 different cities in just 11 days!
Pop-ups are temporary retail spaces set up by brands for a short period. They're a cost-effective way to:
Engage with local customers
Test new markets
Increase brand visibility
No long-term leases are needed as these are temporary events.
However, they come with high overhead costs such as rent, staff, and inventory transportation.
So what did Parke do differently?
Instead of renting a space, Parke partnered with local coffee shops to host their pop-ups inside.
Customers could experience the products in the shops, but the orders were shipped directly from the warehouse.
This meant Parke didn’t have to transport large amounts of inventory to each pop-up location.
Credit: thebrandblueprint
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
Have questions or feedback? You can write to [email protected]