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In today’s newsletter, CRO expert Stuti Kathuria, shares ways to declutter your product pages to boost conversions.
Read today:
13 ways to declutter your product pages and boost conversions
Is meta pouring all your budget in one ad?
How Olipop turned gut health into a $1.85B soda brand
This issue takes just 2 minutes to read.
Let’s dive into it👇
Conversion Lab
1. 13 ways to declutter your product pages and boost conversions
Over 80% of users skim, so when a PDP tries to say everything at once, it ends up saying nothing.
A cluttered PDP gets more friction than function.
Overwhelming users, leading to:
- less time spent on page
- missing value cues
- fewer checkouts
A well-structured PDP doesn’t overwhelm, rather presents the information in a clear and digestible manner.
Encouraging them to take action.
Here are 13 changes to make the PDP easier to read and more focused on what actually helps users purchase:
1. Highlight customer satisfaction upfront. Show how many customers have purchased in the announcement bar. This builds immediate social proof that stays on all your pages.
2. Add benefit-focused badges above the product name. These help shoppers understand what key problems the product solves without needing to read through paragraphs.
3. Keep the title clear, and use a short subtitle to summarise the product and its core benefit. This helps users get both the “what” and the “why” at a glance.
4. Show the number of reviews beside the rating. It adds transparency and makes the rating feel more trustworthy, especially for first-time visitors.
5. Clarify price and pack size early. It saves users from searching for basic details which keeps attention focused on the purchase.
6. Use a context-rich main image. Featuring the product in its real-world use makes it easier to understand what’s being sold and how it fits into everyday life.
7. Expand image thumbnails beyond angles. Include images that show packaging and portion size to help customers evaluate fit and quality.
8. Add 2–3 bullet points above the fold. These help break down the product’s key benefits clearly, making it easier for skimmers to understand what makes it different.
9. Reinforce trust near the Add to Cart section. This is where buying hesitation happens so highlight things like delivery speed, return policies, or support to reduce friction.
10. Use icon-based highlights instead of long descriptions. Visual markers help users absorb information faster and keep the layout clean and scannable.
11. Break down product details visually. Showing ingredient percentages or content breakdowns in a simplified format helps make complex info more digestible.
12. Use accordions (not horizontal tabs). This allows users to expand only what they need, keeping the page organized and improving mobile usability.
13. Bring related variants closer to the decision zone. Show similar options earlier to help customers switch easily without needing to scroll to the bottom.
Other UI/UX changes:
– Reduce text density to improve readability
– Use consistent icons to simplify scanning
– Add color cues for visual balance
Credit: Stuti Kathuria
Work with Stuti to improve your conversion rate
If your website converts below 2.5%, 👉Book a call with Stuti
Her clients typically see at least a 25% lift in conversion.
Campaign Command Centre
2. Is meta pouring all your budget in one ad?
Meta's algorithm concentrates all spending into a single winning ad until it fatigues, causing performance to collapse when that one ad burns out.
Try Diversification instead of concentration - spread winning ads across multiple ad sets with minimum spend requirements to avoid algorithm fatigue and maintain stable scaling.
Here’s the structure 8-figure brands use today:
Credit: Nick Shackelford
Products That Stick
3. How Olipop turned gut health into a $1.85B soda brand
Olipop reached a $1.85B valuation, largely thanks to smart design and positioning.
They didn’t change the drink itself, but shifted how people perceived it.
They changed their gut health-first message, but nobody craves “digestive tonic” so they led with what people wanted—flavor and nostalgia. The benefits are still there, but they come second to what people actually want.
Vibrant fruit illustrations and a subtle logo made the cans feel fun and approachable.
Olipop’s name, blending “oligosaccharide” (a type of prebiotic fiber) and “pop” (a nostalgic nod to soda), sparked a wave of copycats and set the blueprint for the entire category.
The takeaway: What gets you noticed early on isn’t always what scales you to the next level.
Credit: Fred Hart
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