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Happy Wednesday.
We’ve made it to the middle of the week! If you’ve ever wondered what will happen to our businesses if Instagram suddenly disappeared…you might wanna checkout today’s newsletter.
In today’s edition
Read the top 3 recommended reads curated by our experts
Find out the answer: If Instagram disappeared tomorrow...would you still be in business?
Learn how ChatGPT is revolutionizing cash flow forecasting
Varun shows us exactly how to create endless UGC with one AI character
AI Launch Codes (For Premium Users Only):
Ibrahim’s step-by-step workflow on how to create a rolling forecast for DTC brands using ChatGPT
This issue takes 4 minutes to read.
Let’s dive into it👇
Recommended reads
Checkout this roundup of the latest books covering topics from brand growth to mentorship and data-driven success
Explore new strategies to replace third-party cookies and keep your retargeting efforts strong in a privacy-first world
Learn how to leverage TikTok SEO best practices to rank higher, attract followers, and boost brand awareness
Retention
If Instagram disappeared tomorrow...would you still be in business?
One ban. One algorithm change. One hacked account.
That’s all it takes to lose your audience when you’re building on borrowed platforms.
Smart DTC founders are flipping the script:
Using social to spark interest
Using email to own the customer relationship
Using automation to turn first-time buyers into repeat customers
This free e-book gives you the exact roadmap—no fluff, just funnel frameworks and revenue triggers that work.
Build your business like you plan to keep it.
Download Owned vs. Rented Land and start owning what matters.
AI Launch Codes
How ChatGPT is revolutionizing cash flow forecasting
A lot of the early stage brands still do cash flow planning like it’s 2012: static spreadsheets, no alerts, and decisions based mostly on gut.
Here's a 2025 way:
We dropped 16 weeks of actual DTC metrics, such as revenue, ad spend, COGS, cash in bank, etc. into ChatGPT.
Here’s what it gave back:
And it did not stop with just forecasting. It also flagged:
Overspending on inventory vs sales
A drop in AOV affecting profits
Rising CAC issues
And a lot more critical insights
Find the exact ChatGPT prompt + editable Google Sheet at the end of this newsletter.
For just $10/month. 7 days free trial. Cancel Anytime.
P.S.: You can simply reply to any of our emails to cancel your subscription. It’s that easy!
Optimization
How to create endless UGC with one AI character?
Varun shows how to generate repeatable UGC with a single AI character.
Scripted prompt. Same outfit. Same gestures. Do it once, then render at scale.
Perfect for brands running 10+ ads a week and tired of paying influencers who don’t follow the brief.
Step-by-step workflow on how to create a rolling forecast for DTC brands using ChatGPT
Turn 16 weeks of raw metrics into a CFO-grade cash flow model, without hiring a CFO.
This exact workflow auto-generates a 4-week forecast inside ChatGPT, flags risk, and recommends actions. Perfect for brands managing inventory, cash crunches, or prepping for raises.
Tools Used
ChatGPT
CSV file with actuals (we’ve included a dummy Google sheet template below)
Note: You can download a CSV file from Google Sheets/Excel. If you don’t know how to, please Google/ChatGPT it.
What You’ll Need:
This post is for paid subscribers
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UpgradeWhy You’ll Want It:
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